More or less one month ago I had the chance to live the Burberry world.
For the opening of the new Womenswear store in via Montenapoleone I have chosen my favourite items from the Burberry A/W 2012 collection designed by Christopher Bailey, wear them and have some photos taken from my “trusted photographer” (in this case from my boyfriend/”partner in crime” Riccardo Pozzoli) in some iconic locations in Milan, my hometown.
You saw the photos on the blog (find them here) and I’m so happy to see how much you loved them.
What you don’t know (maybe some of you found out about it following my Instagram profile) is that I had the chance to interview one of my fashion heroes: Christopher Bailey, Burberry creative director.
Got back in Milan from Paris just in time (the late flight was making me miss this huge chance), I entered the room of the new store ready to interview him, feeling happy but also nervous. Why? Because Christopher Bailey has always given me the idea of being one of those positive characters in the fashion world: down to earth, creative, nice, full of energies and always smiling. My fear was to find in front of me a person who was different from my expectations.
Well, it was the opposite: after the twenty minutes we spent talking I was almost looking at him as a wise new friend, one of those friends you can learn a lot from and you’re so fascinated by. Someone who understood the power of the web before anyone else, that met the Burberry world thanks to his grandad’s trench coat and someone who loves talking about the Burberry Foundation he created.
Would you like to read our dialogue? You can find the complete interview here. You won’t be disappointed ![]()
These are some photos of our meeting plus some backstage shots wearing Burberry around Milan.
Enjoy my Burberry experience, thanks so much Christopher Bailey and Burberry team for making this possible!
Circa un mese fa ho avuto la possibilità di immergermi nel mondo Burberry.
In onore dell’apertura del nuovo store a Milano in via Montenapoleone mi è stato chiesto di scegliere i miei look preferiti della collezione autunno/inverno 2012 di Burberry disegnati da Christopher Bailey, indossarli e farli immortalare dal mio “fotografo di fiducia” (in questo caso il mio fidanzato/”partner in crime” Riccardo Pozzoli) in alcune location iconiche di Milano, mia città d’adozione.
Le foto le avete visto sul blog, (le trovate qui) e sono entusiasta nel sapere che vi siano piaciute molto.
Quello che non sapete (alcuni di voi probabilmente hanno scoperto lo “scoop” sul mio profilo di Instagram) è che il giorno del party di apertura dello store mi è stata la possibilità di intervistare uno dei miei eroi nel mondo della moda: Christopher Bailey, direttore creativo di Burberry dal 2009 (ma legato al mondo Burberry dal 2001).
Tornata appena in tempo dal mio viaggio a Parigi (l’aereo in ritardo mi ha fatto quasi perdere questa chance), sono entrata nella stanza del nuovo store pronta ad intervistarlo tremendamente felice ma anche agitata. Perché? Perché Christopher Bailey mi ha sempre dato l’impressione di essere uno di quei personaggi veramente positivi della moda: alla mano, creativo, simpatico, sorridente, pieno di energie. La mia paura era quella di trovarmi di fronte ad un personaggio diverso dalle mie fantasie, e rimanerne in parte delusa.
Bene, è stato l’esatto contrario: dopo i venti minuti insieme a parlare mi sembrava di fare discorsi con un nuovo amico, uno di quegli amici saggi da cui sai di poter imparare molto, da cui rimani affascinata. Una persona che prima di tutti gli altri ha compreso il potere del web, che ha conosciuto Burberry grazie al trench coat del nonno e che si emoziona parlando della Burberry Foundation da lui creata.
Volete leggere il nostro dialogo? Trovate l’intervista completa proprio qui. Non ne rimarrete delusi ![]()
Queste alcune foto del nostro incontro più alcuni scatti di backstage indossando Burberry in giro per Milano.
Enjoy my Burberry experience, un grazie speciale a Christopher Bailey ed al team di Burberry per aver reso tutto questo possibile!
CHIARA FERRAGNI IN BURBERRY























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