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Chiara Ferragni as new Redken Global Fashion Ambassador

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And here is another big surprise I couldn’t wait to share with you: I’ve been chosen as “Redken Global Fashion Ambassador” for 2013.
With the Redken team I’ll attend some of the most important fashionshows of New York, Milan and Paris fashionweeks and I’ll have the chance to have my hair styled by Guido, one of the most influential hairstylists in the world.
I will also be backstage of the shows with Guido to update you in real time on Instagram, Twitter and Facebook about the new trends not only about the collections, but also about the different hairstyles.
I can’t wait to have my hair styled in a different way and today everything starts, so excited!
You can read everything about this new project also on WWD.
P.S: How cool is the campaign photo similar to the logo of the blog? :)

Ed ecco un’altra sorpresa che non vedevo l’ora di condividere con voi: sono stata scelta come “Redken Global Fashion Ambassador”, cioè come ambasciatrice mondiale di Redken per il 2013.
Insieme al team di Redken parteciperò ad alcune delle sfilate più importanti della settimana della moda di New York, Milano e Parigi e per queste occasioni proverò diversi hairstyle creati per me da Guido, uno dei più influenti hairstylist al mondo.
Insieme a Guido sarò presente anche nei backstage delle sfilate per potervi aggiornare in tempo reale tramite Instagram, Twitter e Facebook sui nuovi trend non solo riguardanti le collezioni, ma anche le diverse pettinature.
Non vedo l’ora di provare diversi hairstyle ed oggi si comincia! Stay tuned!
Potete leggere anche l’articolo di WWD a proposito di questo nuovo progetto.
P.S: Quanto è bella la foto di campagna simile al logo del blog? :)

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Chiara Ferragni

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