Chiara Ferragni as Redken global fashion ambassador

Do you remember when, a little more than a year ago, I was announcing my “title” as Redken global fashion ambassador? Here I am, a year later, with much stronger, longer and beautiful hair and becoming Redken’s global fashion ambassador for the second year in a row :)
This means, among the other things, to always have my hair done by Redken during all New York, Milan and Paris fashionweeks.
Would you like to know what my typical day is in this time of the year? Watch this video filmed last September in New York and tell me what you think about it :)
P.S: Redken opens from tomorrow a pop-up store in Corso Como in which it offers fast blowdries for fashionweek, try it! I’m going to be there tomorrow from 7.30 pm!

Vi ricordate quando, poco più di un anno fa, annunciavo timidamente il mio ruolo come ambasciatrice di Redken? Eccomi, dopo un anno e con i capelli sempre più belli, lunghi e naturali,  nominata per la seconda volta “Redken global fashion ambassador” :)
Questo vuol dire, tra le altre cose, essere sempre pettinata dal team di Redken durante le fashionweek di New York, Milano e Parigi. Volete sapere come è una mia giornata tipo in questo periodo? Guardate questo video girato lo scorso Settembre a New York e ditemi cosa ne pensate :)
P.S. Redken apre domani 19 Febbraio un pop-up store in Corso Como in cui offre pieghe veloci e gratuite per la settimana della moda, fateci un salto! Io sarò li a conoscervi dalle 19.30 domani!

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103 Responses to Chiara Ferragni as Redken global fashion ambassador

  1. Anna says:

    I love your blog, I really do. I just everything what you’re doing. But I really hate your accent!

  2. Pingback: Redken: Official Hair Partner For The Veuve Clicquot Masters Polo Cape Town 2014 | The Vivid Luxury Blog

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