Here at The Blonde Salad we love Fashion Week: it’s that time of the year when you see trends taking shape and our wishlist gets filled with desires for the season to come. It’s not always about the shows, though. On one side we can’t wait to welcome the must-haves we saw on the runways, while on the other hand we passionately research for new brands and talents all around the world. They often make us dream as much as the well-known names, sometimes even more. For this reason specifically we started a collaboration with White Show, a tradeshow where many brands from all over the planet showcase their collections. The goal is to discover new names to add to our personal collection of brands to cherish. This season we handpicked 10 of them, that we styled together with brands the we already know and love. Enjoy!

Producer: Martina Maccherone
Creative Director: Gregorio Capineri Tosetti
Photographer: Debora Pota
Location: White Fair Milano

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