The Blonde Salad x Steve Madden: complete campaign and collection

Here we go: The Blonde Salad x Steve Madden capsule collection is officially in Steve Madden stores and on (and from February 10th It will also be in other estores with worldwide shipping). The official launch party was organized … Continue reading


Chiara Ferragni Shoes: the Factory

Do you remember when, at the beginning of summer, I went to Puglia, in the south of Italy? Well it was very important to me because I had finally the chance to see the factory where the shoes from my … Continue reading


Chiara Ferragni Shoes F/W 2013/14 – Video Campaign

After the pics of the last campaign of my shoe line f/w 2013-14 , here I am with a super cool and funny video! What do you think? Do you like it? I love these shoes so feminine and ironic … Continue reading


Superga for The Blonde Salad – The Big Party

Hi everyone, here we are – Superga for the Blonde Salad “The Big Party!!”! Tomorrow from 6pm to 9pm there will be a great event in collaboration with Superga to thank all of you who believed in this project and … Continue reading