Chiara Ferragni fw15 7HD

Hi guys,  I am really proud to finally present the new campaign of my Chiara Ferragni  Fall Winter 2015-2016 shoe line collection, available online starting from today! Among all my projects, this is undoubtedly the one that motivates me the most and the one that is dearest to me; this was the first season I’ve worked with my new creative team of designers, with whom I share a unique connection and a mutual inspiration and to whom, with all the rest of the team, I owe much in terms of success of the brand. I feel that from the official presentation during the Milan Fashion Week and at the New York Fashion Week to the U.S. Press, that the brand and the products are more and more appreciated and we are more and more satisfied. That’s why for the new season we committed ourselves to the shooting of the campaign with a Creative Director and photographer with a long experience even though they’re very young (just like me 🙂 ).

The result? I’m crazy about it!Imagine rows of piñatas hanging from the ceiling, infinite halls with colorful candies and Mexican music blasting. This is the setting chosen for the campaign shot at the Piñada District in downtown LA. It was my first time shooting with photographer Fanny Latour-Lambert and I really had fun reinterpreting models like the glitter pump “Flirting” together with the strongest pieces of the new collection, including the slips with the monsters and the slippers that feature my most famous hashtags in contrast with monochrome looks for a posh and unusual outfit. Curious to know what happened? Check out the backstage video.

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Photographer: Fanny Latour-Lambert

Creative Direction: Mariaelena Morelli

Styling: Gilda Ambrosio

Make-up and hair: Chelsea Gehr

65 Responses to “Chiara Ferragni Fall Winter 2015-2016 campaign + video backstage”

    Chiara, che bella questa collezione mi ha conquistata!! solo una piccola critica: il video della campagna non ti rappresenta pienamente, è comunque un ottimo lavoro!

    Reply to cesca

    Fantastic collection!! I do love in this video:))

    Reply to Vera
  • Oh wow this is stunning! Can’t wait to flip open a magazine and see these amazing advertisements all around the world 🙂


    Reply to Julia

    Hi! I am peruvian and i follow Chiara since 2012. This is one of the coolest videos that i ever seen of her!xoxo

    Reply to Claudia
  • VIVA MEXICO!!! Haha I’m really happy that you chose MEXICO as your setting and theme!
    Come check out my blog 🙂 I’m half mexican <3

    Reply to Maria
  • You look so amazing! The outfits are so edgy. Love it!
    Please check out my new blog about travel, food and inspirations that will be posted up shortly! Do visit it!

    Reply to Chrystal

    Looks super cute and super fun, but mostly, the shoes look terrific! You’ve come a long way, Chiara, and should be super proud of yourself!! I can only hope one day my collection will be as well designed and made as yours!! Your shoes are right up there with renowned and loved designers, bravo!!!



    Reply to
  • love your new designs!! 🙂

    I posted a look with your espadrilles recently, I´d be honored if you would check it out! 🙂


    Reply to Ina Nuvo
  • Guauuuuuuu!!!! Todo, todo, todo, me encanta! La canción es genial también ! jajaja
    Algún día podré comprarme unos Chiara Ferragni, y será genial.
    Mucho amor para ti.
    Guauuuuuuu !!!! Everything, everything, everything, I love it! The song is great too! lol
    Someday I can buy some Chiara Ferragni, and will be great.
    Lots of love for you.

    Lady Christina

    Reply to Christina Matias Pages
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