To all beauty addicts in Milan, there’s a new place in town to discover. Estée Lauder opened its first European flagship store in the iconic fashion city. The beauty boutique, located in Via Dante, is a true beauty and makeup lovers’ hotspot, which will give Milanese customers the chance to discover the brand philosophy and products, and experience exclusive beauty services. Actually, customers will be able to find their perfect foundation thanks to “Fondotinta perfetto” and I match foundation technology, have fun at the “Party mask” station, trying on Estée Lauder masks for free, and give a new light to their gaze with “Sopracciglia, che passione!”, the exclusive Brow bar, where you can learn to give a fresh look to your eyes, and a new styling to your eyebrows. Looking for new makeup ideas without wasting a drop of cleanser? Virtual makeover application YouCam on iPad will help you to get to know all the latest beauty trends, and have fun with the boldest shades.

A few weeks ago, Valentina had the chance to meet Estée Lauder’s Global Beauty Director Violette at the big opening, and share an exclusive masterclass with her at the store… She even stole her some makeup secrets, and lots of beauty tips! We spent an entire day experiencing beauty in all its forms, and we celebrated it at the wonderful evening party, where brand ambassadors, makeup addicts and devoted customers got to experience Estée Lauder’s new Milanese house, and all its beauty secrets. You know, as Ms. Lauder said: “Every woman can be beautiful”… especially in Milan!

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