From April 6th, Fenty BeautyRihanna‘s makeup brand, has finally arrived in Italy. And so did the famous popstar, that last Thursday hosted the official launch event in Milan at Sephora store, in Corso Vittorio Emanuele. She was stunning, as we saw all over social media!




Officially launched last september, Fenty Beauty by Rihanna has quickly became a cult brand in the beauty and makeup universe, with continuous re-stocks of products that go sold out in a few hours. What makes Fenty Beauty so special? Rihanna‘s purpose was to create a beauty brand for every woman, besides their skin colour. Mission accomplished, thanks to the iconic foundation, available in 40 shades!


Now that Fenty Beauty is finally available in Italy, you can’t miss the opportunity to experience some new makeup looks with her iconic products. Do you want to know which are our 5 fave products?



Shade-y! ☕️What’s yours? | #PROFILTR Foundation

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Pro Filt’r Soft Matte Longwear Foundation

If Rihanna’s goal was to make every girl confident with her makeup on, we can say that she achieved it in the ost succesful way. You should just take a look to the official Fenty Beauty’s Instagram account, where you’ll find so many girls excited to found the perfect foundation for their skin. From lightest to darkest, Fenty Beauty’s 40 shades are something we’re all waiting for!


Body Lava Body Luminizer

This is the latest product that Fenty Beauty launched (actually it was officially launched during the Milan event) and it’s already a cult. We’re sure we won’t have enough of this amazing product in our shining summer nights…

What’s your fave tip or trick you learned about our #MATCHSTIX?

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They’re blushes, concealers, highlighters, but also much more! They’re the most versatile products of the brand, available both matte and shimmer, and we absolutely love their magnetic packaging, perfect to keep them altogether on our beauty corner!

Comment the #MATTEMOISELLE shade you’re wearing today! 💄

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Mattemoiselle lipstick

There are 14 shades in the new lipstic matte collection. Next to traditional colours like nude, pink, red and brown, you’ll find audacious tones like blue, green and black!

Can’t get enough of that #STUNNA stuff 😍

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Stunna Lip Paint

We said it so many times: red lipstick is perfect on everyone! And Rihanna decided to support us in this mission creating this faboulous lip paint, hand-picked by the singer and obsessively tested to make sure it looks incredible on everyone.

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