perfume

News from the world of perfumery: Britney Spears is about to launch her new fragrance! Fantasy Britney Spears: Intimate Edition is the name of her 18th perfume, available from July in all Kohl’s stores. Yes, you read that right, the American singer has 18 fragrances under her belt (her perfume Curious, launched in 2004, is still a best seller till this day with over 500 million bottles sold around the world). Speaking of sales, according to statistics, Beyoncè leads the best selling perfume line (comprising 8 fragrances), even though Elizabeth Taylor’s White Diamonds launched in 1991 holds the absolute record as the celebrity’s best selling fragrance. It is clear that the Beauty business is particularly loved by international stars. In the gallery you’ll discover the most successful perfumes and the celebrities that launched them.

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