Eddie Roschi and Fabrice Penot are the two co-founders of Le Labo, the New York-based fragrance brand born from their love for quality products and for life values.Le Labo is not just a brand – it’s a proper lab where perfumes are created. Their product line includes 15 fragrances and 10 home fragrances, created in partnership with the best perfumers in the world. Every parfume is based on a natural ingredient, usually harvested in Grasse, France, and every formula inclues essential oils, alcool, and water. One’s perfume of choice is a true sensorial experience, in which you familiarize yourself with the uniqueness of each product, which is customized with a label with your name. Another peculiarity that makes Le Labo so special are the numbers associated with the notes in each perfume.“We believe” is the inspirational motto of Le Labo – which transports us to a different world, perhaps from the past, in which people are never rushing so much they cannot stop and smell the roses. A world in which perfumes don’t seem all the same and are not mass products, but are reserved for the few who dare experimenting and get excited about novel and familiar smells, whether they are fresh and irriverent like bergamot and black tea, or sweet and romantic like roses and orange flowers: so long as they are soulful. Their composition respects this motto, so Eddie and Fabrice’s fragrances contain no parabens, artificial colors, or preservatives, and are completely vegan and cruelty-free.Finding a brand born from such a burning passion is rare, especially if its founders are so young and still believe in the values of the past. It’s inspiring how they are reviving the traditions of the past, when perfumes were the product of real craftsmanship, made with love.