WHO Chase Kusero, Franck Izquierdo, Leo Izquierdo and Aaron Grenia are all hairstylists that don’t follow trends, they start them. They come from different parts of the world, and their different backgrounds didn’t just contribute to creating some truly amazing hair products; they also got them to start one of the coolest hair salons in the world. Chase is Hollywood’s most sought-after hair stylist, and most importantly, he is Jared Leto’s stylist. Chase thinks that powerful looks have nothing to do with the length or color of your hair, and all to do with the client’s strong personality. Franck is famous for his avant-grade styling and his savoir faire: his skills landed him to the shows of Milan and Paris fashion weeks, where he worked with Lanvin, Marni and Givenchy. Leo also worked backstage at Lanvin’s, Chloé’s and Oscar De La Renta’s shows. Aaron is one of NYC’s best hair stylists, and hair styling is his true passion.
WHAT IGK, founded in 2016, is their hair product brand. Their salons are located in LA, Miami and NYC and the concept underlying their project is a blend of passion and of a will to bend the rules, in order to start positive change. Their hairstyling is aimed at new generations.
WHY The formulas of their products are vegan, cruelty-free and gluten-free, as well as free of all sulfate and parabens; they are born from the experience of customers needing to have amazing hair at pretty much any time of day. Hairstyles must adapt to lifestyles, and at the same time, they should also fit the mood of the city where someone lives. Coconut oil, to nourish your hair, and make it soft and shiny, is very often an essential ingredient in their products.
TBS<3 How to choose our favorite product between Preparty Hair Strobing Glitter Spray and Jet Lag Invisible? It’s impossible, because we love them all!