WHO Jen Atkin, whose name probably rings a bell, if you are fans of America’s most famous family. She is the Kardashian-Jenner clan’s hairdresser – and not only, since she works with many other celebrities, such as JLo, Katy Perry and Sofia Vergara… And we could mention so many more, the list is truly endless! Jen started her career as an assistant in some of Hollywood’s most glamorous salons, moving to the backstage of Madonna’s Confession Tour in 2006. Since then, she kept on working behind the scenes of several seasons of Fashion Week, while revealing all her pro secrets on her blog, Mane Addicts, of which she is now Editor-in-chief.

WHAT Her hair product line, named OUAI, which Jen launched in February 2016. Jen launched it in order to provide her followers and her potential customers with a series of effective products to help them all have beautiful #HAIRGOALS hashtag-worthy hair, whether they are on social media or not.

WHY whether you are celebrities or not, OUAI will help you have the hair of a star, with very little effort. Life is complicated enough, and wanting amazing hair shouldn’t add to it by becoming an epic mission. SPOILER ALERT: this brand keeps its promises. Jen has a reputation to defend after all, and we couldn’t expect anything less from her. Her products are constantly sold out, and waiting lists are ever-present, too.

TBS ❤️ Her dry shampoo, a.k.a. The Holy Grail. There is no other dry shampoo on the market that is as effective, as cool, and with a scent as good as hers – try it, you won’t be disappointed. The tutorials on her website and on her social media are really useful, and they will show you how to make the best of your OUAI products!

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