The founder of this project really needs no introduction, but we will still tell you a thing or two about her. It’s Rihanna! Her full name is Robyn Rihanna Fenty, born in Barbados in the late 1980s. She’s been a successful singer and entrepreneur for a while — and after moving her first steps in the fashion world with Fenty x Puma, she now decided to enter the magical realm of beauty, too. During her year-long experiments with what beauty companies from all over the place had to offer, Rihanna realized that there was still some space to develop a collection that would take care of women with all sorts of complexions. She secretly worked on her product line for about two years, to then launch it with an exclusive party during New York Fashion Week!


Fenty Beauty was designed to include women all over the world, nevermind their skin color. It was created to inspire and to be fun, and not to cover women’s faces like a mask. RiRi’s message was simple as it was essential: makeup should not be a uniform. We should all feel free to experiment, and these products are, in her opinion, what is still missing from our beauty cases, to be able to experiment without giving up on our beauty.


Their range of colors is so impressive! They offer 40 shades of foundation and 30 for skin sticks, and their formulas are conceived to work on all sorts of skin: oily, combination or dry. Their textures are lightweight and easy to apply, and their intensity can be modified depending on how many layers or how many times a product is applied.


If you think that your skin color can’t be taken care of by any brand on the market, we are sure that this one will. Their different shades of foundation, in particular, were elaborated starting exactly from those customer demands that no one else had managed to satisfy yet. Just try it, you’ll see! Unfortunately, you still have to go to the US to test these products at the local Sephora branches, for now, but who knows, maybe Rihanna will export her collection elsewhere soon, too…

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