As the days, months, and years go by, Instagram remains our favorite social media! Especially when it comes to hunting for inspiration – nothing compares. Speaking of which, have you seen our new tutorials? Catch up on previous episodes here! But, back to our topic: here’s 5 beauty-related accounts you should follow, if you want to make your life even more beautiful.

The entire beauty online community is madly in love with this account since it started posting. The aesthetics and care they put in every single post, shot, and caption is worthy of praise. Follow @gelcream if you like unbiased reviews and being on top of new products and trends: their premise here is that they never do sponsored posts. That’s quite the guarantee!

jen-atkinWe recently met Jen and she’s as cute in the flesh as she is online! Don’t miss her Instagram Stories @jenatkinhair in which she unpacks the looks created for her famous customers (Bella, Kendall, Gigi, Kim, Khloé… but the list goes on forever), telling you about each step in detail and directing you to the products she’s used – down to hair brush and hair dryer.


@maccosmetics is something of an institution in the world of beauty, as you probably know. What you might now know is that by following their Instagram account, you can be updated on the latest trends, fashion shows, and new collections in real time! Have a look at their artists’ advice, too – they’re great to figure our how to best use each product and get the most out of them.


As a beauty junkie, Alex was destined to become the Beauty Director for Glamour UK. Her account, however, is all about her, and she has weekly features among which our favorite is Sunday Facial, which is posted (needless to say) every Sunday evening and which is about how @alexsteinherr prepares her skin for the week ahead, to start with her very best attitude!

Let’s Fly Away ✈️ Rather than sacrificing my beauty routine when travelling, I see all those monotone hours on an aeroplane as an opportunity to pamper. Today I’m off to NYC and here’s my little DIY inflight spa-kit: I don’t use wipes unless I’m flying as they are spill-proof, I need my moisture-locking booster, mist and eye serum, plus a tinted SPF (yes sun-rays can penetrate through plane windows!) and my calming aroma essence. Plus I’ve almost finished my two-week course of @spotlight_whitening strips-and as I don’t want to miss a day, I’ll pop them on to keep me occupied (you only need to wear them for an hour a day!) and it’ll stop me from eating too much chocolate 😂 I’m talking through the full routine in stories 🛩 #spotlightwhitening #sp #loveyoursmile

A post shared by Alessandra Steinherr (@alexsteinherr) on


Considering how many celebrities show up at premières and special events with makeup done by the three Streicher sisters, they’re probably the real queens of the red carpet. The @streichersisters channel is perfect to spy the backstage of each makeup process and gather ideas for your own next big event, be it a night out or a wedding.

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