Chiara Ferragni

Chiara Ferragni is one of the most recognizable and influential Italian figures worldwide, known for transforming a fashion blog into a true digital and creative empire. She is the founder and CEO of TBS Crew srl and the Chiara Ferragni Brand. Since 2023, she has been a member of the Camera Moda Fashion Trust Advisory Committee.

Her career began in 2009 with the launch of The Blonde Salad, a fashion and lifestyle blog that—thanks to her vision—quickly evolved into a talent and marketing strategy agency. In the following years, she launched her namesake fashion brand, initially focused on footwear and later expanded into total-look collections, solidifying her status as one of the most relevant figures in contemporary fashion.

When Harvard Business School dedicated two case studies to her entrepreneurial journey, Chiara’s story became a benchmark in the digital economy. Shortly after, in 2017, Forbes named her the “most powerful fashion influencer in the world.”

The documentary about her life and career, Chiara Ferragni – Unposted, premiered at the 76th Venice International Film Festival, marking her evolution from “influencer” to a leading figure in fashion, media, and storytelling. Since 2021, the Prime Video series The Ferragnez has also chronicled her personal and professional life.

Digitally, her Instagram profile is among the most followed globally, counting around 28.7 million followers as of 2025.

Over the years, Chiara has also shown strong social commitment, promoting initiatives in support of gender equality, the LGBTQIA+ community, and various solidarity causes. Among her most impactful contributions was the fundraising campaign during the COVID-19 emergency, which helped strengthen the intensive care unit at Milan’s San Raffaele Hospital.

Today, Chiara Ferragni stands as a symbol of modernity and ambition: through her creativity, visibility, and global influence, she continues to shape a vision of style, entrepreneurship, and social awareness—bringing Italian excellence to the world.