Do you want to know what’s the secret behind the incredible fashion weeks looks by Chiara Ferragni? Getting ready for the frantic fashion days, among outfits changes and races against time, puts often a strain on the look: dreamy clothes and shoes play their role, it’s true, but there’s a little secret more! Pantene, the brand that is a leader in the haircare sector shares with Chiara the idea that our hair is essential to transform the way we feel and face the day…So what better ally than Pantene to bring you inside the “getting ready” of Chiara Ferragni?
Having the hair of our dreams could be real but be careful: we don’t have to take care of it just with shampoo, conditioners or masks but also during the styling. It is, indeed, right during the styling that we feel more unfulfilled with our hair, above all when it deals with curly women, who always live a love-hate relationship with their hair. Chiara, who’s natural waves, knows it well and chose Pantene as her matchmaker.
Pantene research offers today a dream to all those unfulfilled curly girls with a super new styling line: “Leave On Cream” and “Soufflè”, conceived to make women fall in love with their curls. The textures are precious and developed to keep the hair both healthy and glam. But what are them?
LEAVE ON CREAM is a nourishing cream that defines curls and waves, it was used by Chiara Ferragni for her Prada look during the MFW 2019…and you see for yourselves! The Leave On Cream doesn’t only give a perfect look to curls and waves but nourishes them deeply to take care of them from the inside. It has to be applied on damp or dry hair and it guarantees 24 hours hold against frizzy hair.
SOUFFLÈ is the protagonist of the super chic look made on Chiara in Paris for the Dior show. The name suggests itself a new foamy texture with hints of apple, cassis, white peach and delicate flowers. As for the cream, also the soufflè formula contains 60% of nourishing agents and 40% of fixing agents. The result is natural and super glam, and it comes off with a brush; it is perfect also for more sophisticated updos like the ponytail chosen by Chiara.
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And you? Are you ready to start a love story with your Pantene hair?