To give every woman products that really work and make a difference: this is the mission of Somatoline Cosmetic, an all-Italian skincare brand, part of the Florentine group Manetti & Roberts. Yesterday we had the honour of being invited to their headquarters in Calenzano (FI), to see first-hand (literally) the formulas underlying the success of the creams that everyone wants.
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Somatoline indeed meets success in the early 2000s, thanks to a revolutionary formula that will help fight forever one of the worst enemies of us women: cellulite. It is no coincidence that the Italian brand has never betrayed its mission and has shown us the results on a sample of women to test their effectiveness … and they were amazing! Somatoline’s product and marketing team welcomed us, and together with them also chemists, researchers and experts who have guided us to discover an incredible world that has introduced innovations that we, unfortunately, take for granted today. In fact, accustomed to interacting with the finished product, to see how our favourite skincare allies are actually conceived and realized was a unique emotion. Starting from natural ingredients such as coffee, ginger or pink pepper up to more complex chemical formulations, we have been able to thoroughly study the wide range of Somatoline products, which, while continuing to fight cellulite, propose effective solutions for all others, main enemies of contemporary society, blue lights included!
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Leaving heels and mini dresses aside for overalls, gloves and insulating shoes, we entered the heart of the Somatoline laboratory, going through all the steps of creating a product: idea, formulation, quality tests and packaging…but also taking away some doubts! Often when talking about skincare it is always better to try the product firsthand, without sticking to myths or false beliefs. This is why Somatoline proposes two very distinct product lines: a pharmacological and a cosmetic product that is suitable for everyone’s needs! In short, you women know it well, if already Somatoline was one of our favourite skincare brands, after having seen with our own eyes its beating heart, it will certainly be a “never run out!”