What happened to Blake Lively’s Instagram account? All the pictures of her red carpets highlights and cute moments with Ryan Reynolds and family have disappeared, except for a video: the trailer of her new movie. It’s a new trend among celebrities that of deleting their precious Ig feed before the launching of a new exciting project. Taylor Swift did the same for the launch of her new album Reputation and the same happened lately to Dua Lipa, who used this trick for the new “Don’t Start Now” single accompanied by a super blonde makeover.
One thing’s for sure: there’s no better way to create hype with the followers! The 25.8 million Gossip Girl’s actress’ followers are proof of it, and since they saw their muse’s Ig empty, they started making this digital strategy a trending topic. Scrolling her page, it will be easy to notice how the only post that hasn’t been deleted is the one published this last September: the “Rhythm Section” movie trailer.
What hasn’t been overlooked by the most attentive though, is that it’s nothing new to the beautiful Blake Lively to use this Instagram trick to launch her new projects. Last year, in fact, she had done the same thing for the promotion of “A Simple Favor“, the movie in which she starred coupled with the explosive Anna Kendrick. So, waiting for the release of Rhythm Section on January 31st, we just have to follow our Blake Lively devoutly for further news and twists!