{"id":148498,"date":"2018-02-05T12:52:46","date_gmt":"2018-02-05T11:52:46","guid":{"rendered":"http:\/\/magazine.theblondesalad.com\/?p=148498"},"modified":"2018-10-12T11:38:11","modified_gmt":"2018-10-12T11:38:11","slug":"trends-logomania","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/","title":{"rendered":"Trends: logomania"},"content":{"rendered":"<p>A few years ago, <strong>logos<\/strong> were considered the tackiest element ever on a dress or an accessory. We couldn&#8217;t deal with them printed on canvas or plastic bags, on ballerina flats or boots: it took us to see two letters crossed, overlapped or nestled onto each other to make us run away terrified. Time flies: now they&#8217;re cooler than ever and we can&#8217;t help wear oversized logos on bimber jackets or T-shirts.<\/p>\n<p>Why everything changed? Well, actually just a little, but impressive, detail changed. Logos are the most recognizable brand&#8217;s elements: playing on monogram, they can express their philosophy and aesthetics. And by the way, they&#8217;re a brand biggest sellers. That&#8217;s why, maybe, many fashion houses used them on everything, never asking of it was necessary to reinvent or make them more creative.<\/p>\n<p>Actually, many brand turning point was to question if logos and monograms need a restyling. And many of them did it: they redesigned them, they mock them and even distort their spelling. Gucci, for example, create the new <strong>Guccy<\/strong> logo for Cruise 2018, while Balenciaga designed a Usa election inspired logo. <strong>Versace<\/strong>, instead, found in its beautiful archive a vintage lettering from the Eighties.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-148491 img-responsive\" src=\"http:\/\/magazine.theblondesalad.com\/wp-content\/uploads\/2018\/02\/Gucci-bag-S18-030.jpg\" alt=\"info@imaxtree.com\" width=\"1853\" height=\"2784\" \/><\/p>\n<p>Gucci<\/p>\n<p>Next season, there&#8217;s only one rule: the bigger, the better. Nineties revival is behind the hypest fashion collaborations with iconic sportswear brands, for example <strong>Champion<\/strong> for Vetements or Kappa and Fila for Gosha Rubchinskiy, where logos are designed like a true statements. Our fave logo? Obviously,\u00a0<strong><a href=\"https:\/\/shop.theblondesalad.com\/us_en\/catalog\/product\/view\/id\/3676\/\">The Blonde Salad<\/a>\u00a0<\/strong>one, an awesome detail for the T-shirt we launched to celebrate the first anniversary of our e-shop. By the way, you can still buy it, you know?<\/p>\n<p><img loading=\"lazy\" class=\"img-responsive wp-image-148489 size-full\" src=\"http:\/\/magazine.theblondesalad.com\/wp-content\/uploads\/2018\/02\/Versace-S18-140.jpg\" alt=\"Versace\" width=\"2564\" height=\"3861\" \/>Versace<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-148498 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/milano-str-f17-188-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/Milano-str-F17-188.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/infoimaxtree-com-168-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/Image00009.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/infoimaxtree-com-160-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/Image00001-2.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/infoimaxtree-com-161-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/Image00002-1.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/infoimaxtree-com-162-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/Image00003.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/infoimaxtree-com-163-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/Image00004.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/london-str-s18-132-2\/'><img width=\"333\" height=\"500\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/London-str-S18-132.png\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/tbstee_cot_black-103-2\/'><img width=\"550\" height=\"684\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/tbstee_cot_black.103.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-148533\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-148533'>\n\t\t\t\tThe Blonde Salad anniversary tee\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/infoimaxtree-com-170-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/Milano-str-S18-564.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/infoimaxtree-com-164-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/Image00005.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/infoimaxtree-com-165-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/Image00006.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/infoimaxtree-com-167-2\/'><img width=\"790\" height=\"1185\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/Image00008.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/infoimaxtree-com-166-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/Image00007.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/infoimaxtree-com-169-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/Milano-str-S18-071.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/trends-logomania\/attachment\/2018-01-20-16-44-26-1696537623663500882_19769622\/'><img width=\"790\" height=\"988\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/02\/2018-01-20-16.44.26-1696537623663500882_19769622.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A few years ago, logos were considered the tackiest element ever on a dress or an accessory. We couldn&#8217;t deal [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":148605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[3,11],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/148498"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=148498"}],"version-history":[{"count":1,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/148498\/revisions"}],"predecessor-version":[{"id":195552,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/148498\/revisions\/195552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/148605"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=148498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=148498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=148498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}