{"id":159909,"date":"2018-06-19T11:42:21","date_gmt":"2018-06-19T09:42:21","guid":{"rendered":"http:\/\/magazine.theblondesalad.com\/?p=159909"},"modified":"2018-10-12T11:53:19","modified_gmt":"2018-10-12T11:53:19","slug":"prada-history-iconic","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/","title":{"rendered":"How to create an iconic brand &#8211; Volume 4: Prada"},"content":{"rendered":"<p><strong>Milan men&#8217;s fashion week<\/strong> is over and, as usually, there&#8217;s a brand that got into our hearts. Actually, it&#8217;s not only a brand, but an entire universe, whose aesthetic is beloved by so many people all over the world. We&#8217;re talking about\u00a0<strong>Prada<\/strong>.\u00a0Are you ready to know something more about its history with\u00a0<strong>The Blonde Salad<\/strong>?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>1913, everything started with Fratelli Prada<\/strong><\/p>\n<p>This year, <strong>Prada<\/strong> turns 105 years old. In 1913 when brothers\u00a0<strong>Mario <\/strong>and\u00a0<strong>Martino Prada\u00a0<\/strong>opened their boutique in Milan in\u00a0<strong>Galleria Vittorio Emanuele<\/strong>&#8230; exactly in the same place where we can still find one of the most iconic flagship store of the brand in the world.\u00a0<strong>Fratelli Prada<\/strong>, that&#8217;s how the label said (and still says), conquered with their luxury <strong>leather goods<\/strong> all the haute bourgeoisie and aristocracy, even becoming, in 1919, the official manufacturer of Savoia Royal Family.<\/p>\n<p>&nbsp;<\/p>\n<p>After Mario&#8217;s death, in 1958, his daughter Luisa took the helm of the maison. But times were changed and the Belle Epoque, during which Fratelli Prada gained their fame, was over since a very long time. The turning point was in 1971, when Maria Bianchi, Luisa&#8217;s daughter, started to work in the family company. Everybody knew her as <strong>Miuccia<\/strong>. This is the beginning of a true legend.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-159909 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/vh1-fashion-and-music-awards-2\/'><img width=\"790\" height=\"1192\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-773946_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-159913\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-159913'>\n\t\t\t\tMiuccia Prada\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p style=\"text-align: center;\"><strong>Seventies and Eighties: Miuccia&#8217;s debut and the wedding with Patrizio Bertelli<\/strong><\/p>\n<p>Militant, obsessed with theatre and with a strong passion for fashion, even if she always felt this family job with some prejudice, like it was something for &#8220;little&#8221; women.\u00a0<strong>Miuccia Prada\u00a0<\/strong>became chief of the company at the end of the Seventies, starting a real journey that will forever change the aesthetic and the commercial strategies of the brand. Her style, a minimalistic luxury concept, was too avant-garde for that time, when glamour and excess were leading.<\/p>\n<p>&nbsp;<\/p>\n<p>In 1985 she reached her very first success. Miuccia Prada fell in love with <strong>nylon<\/strong> fabric and she chose it for a collection of tote bags and backpacks. The only detail is the triangle logo of the maison. It was a blockbuster: <strong>Prada nylon backpack<\/strong> became a status symbol for younger generations.<\/p>\n<p>&nbsp;<\/p>\n<p>In these years Miuccia Prada met\u00a0<strong>Patrizio Bertelli<\/strong>, heir of an attorney family and who bought, when he was just 20 years old, two leather goods manufacturies. Legends said about furious fights between these two. But you know, &#8220;you only tease the one you love&#8221;. In 1987 Miuccia and Bertelli tied the knot, starting a marriage of love and business. She&#8217;s the creative director, he&#8217;s the CEO, and Prada jumped for the very first time on the catwalk in 1988.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-159909 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/gala-premiere-of-stage-beauty-2\/'><img width=\"790\" height=\"1450\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-51479940_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-159914\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-159914'>\n\t\t\t\tMiuccia Prada and Patrizio Bertelli\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p style=\"text-align: center;\"><strong>The Nineties: an icon is born<\/strong><\/p>\n<p>If the Eighties were just &#8220;too much&#8221; to understand Prada&#8217;s aesthetic, the <strong>minimalistic<\/strong> attitude of the Nineties was the perfect scenery to bring this italian brand on top of the world. Miuccia Prada is still famous today for her ability to make the <strong>ugly chic<\/strong> and beautiful. Her women wanted to be georgeous for themselves, not for men. Prada&#8217;s style, with its conceptual mood, broke the rules of feminine fashion, creating a fascinating and complex universe.<\/p>\n<p>&nbsp;<\/p>\n<p>The Prada&#8217;s universe we know today was started to be built in these years. In 1993 the company launched Prada men&#8217;s collection and <strong>Miu Miu<\/strong>, a brand with a younger attitude and edgier style, while in 1995 <strong>Fondazione Prada<\/strong> was established, with the ambitious goal to experiment new contemporary art projects.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-159909 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/miuccia-prada-with-carla-bruni-2\/'><img width=\"790\" height=\"1058\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/Image00013-3.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-159916\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-159916'>\n\t\t\t\tMiuccia Prada with Carla Bruni\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada-spring-1995-rtw-2\/'><img width=\"790\" height=\"1185\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/Image00002-8.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-159917\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-159917'>\n\t\t\t\tPrada SS 1995\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada-spring-1998-rtw-2\/'><img width=\"790\" height=\"1185\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/Image00005-7.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-159915\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-159915'>\n\t\t\t\tPrada SS 1998\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p style=\"text-align: center;\"><strong>The 2000s: Prada became global<\/strong><\/p>\n<p>Miuccia Prada was always influenced by her passion for art and architecture. In the 2000s she worked with design firms\u00a0<strong>Rem Koolhas<\/strong>\u00a0and\u00a0<strong>Herzog &amp; De Meuron\u00a0<\/strong>to create the well known New York and Tokyo Epicenters, that melts the concept of a flagship store to the one of a contemporary art gallery.<\/p>\n<p>&nbsp;<\/p>\n<p>Prada was a global phenomenon, with dozens of stores all around the world, successful collections that ran on the catwalks of Milan and Paris fashion weeks, a brand portfolio that included also\u00a0<strong>Church&#8217;s<\/strong>\u00a0and\u00a0<strong>Car Shoe<\/strong> and a legendary sport adventure like<strong> Luna Rossa<\/strong> at the\u00a0America&#8217;s Cup. Prada&#8217;s name, that already was a cult between fashionistas, became mainstream thanks to a cult movie like <em>The Devil wears Prada<\/em>, that unveiled <strong>Anna Wintour<\/strong>&#8216;s passion for Miuccia Prada.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-4 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-4 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-4' class='gallery galleryid-159909 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada_00002-2\/'><img width=\"790\" height=\"1147\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/prada_00002.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-4-159918\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-159918'>\n\t\t\t\tMiuccia Prada and Anna Wintour\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada_00001-2\/'><img width=\"790\" height=\"1155\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/prada_00001.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-4-159919\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-159919'>\n\t\t\t\tAnna Wintour in Prada al Met Gala 2012\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>In 2011, Prada became a public company listing on the Hong Kong Stock Exchange, with one of the must successful fashion Ipos. One year later, the official fashion consecration with\u00a0<em>Schiaparelli and Prada: Impossibile Conversations<\/em>\u00a0at New York Metropolitan Museum.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-5 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-5 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-5' class='gallery galleryid-159909 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/models-display-creations-as-part-of-prad-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-104705737_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p style=\"text-align: center;\"><strong>Prada in 2018<\/strong><\/p>\n<p>What is Prada today? A complex universe that seem to have reach its maximum level. More than a brand, it&#8217;s a multifaceted world that is also the expression of the eclectic soul of Miuccia Prada. Besides fashion brands, the company can also count on Fondazione Prada, a space dedicated to contemporary art with three different headquarters:\u00a0Palazzo Ca&#8217; Corner della Regina in Venice, Fondazione Prada in Largo Isarco in Milan (with the latest addiction of Torre tower) and Osservatorio in Galleria Vittorio Emanuele. Prada even entered in the food industry purchasing in 2014\u00a0<strong>Pasticceria Marchesi<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Prada&#8217;s aesthetic has always been the same, but it was ready to adapt to changes and new consumers, that love cult pieces like <strong>Saffiano totes<\/strong>, bowler bags, printed shirts, wedges and super cool sunglasses. And now, they&#8217;re ready to fall in love with the new logo designed for the fall winter 2018 collection.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-6 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-6 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-6 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-6 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-6' class='gallery galleryid-159909 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/street-style-paris-fashion-week-womenswear-springsummer-2018-day-seven-2\/'><img width=\"790\" height=\"1185\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-856789560_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-6-159924\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-6-159924'>\n\t\t\t\tPrada backpack\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/street-style-lfw-february-2018-5-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-920736112_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-6-159920\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-6-159920'>\n\t\t\t\tPrada bag\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/street-style-duesseldorf-may-3-2018-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/Image00004-6.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-6-159921\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-6-159921'>\n\t\t\t\tPrada shoes\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada-runway-rtw-spring-2011-milan-fashion-week-3\/'><img width=\"790\" height=\"1190\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-104429007_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-6-159923\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-6-159923'>\n\t\t\t\tPrada eyewear\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/street-style-february-23-milan-fashion-week-fallwinter-201819-3-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/Image00008-3.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-6-159922\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-6-159922'>\n\t\t\t\tPrada bag\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Prada and\u00a0<strong>Chiara Ferragni<\/strong>? A real love story! She can&#8217;t miss their fashion shows and of course, this Sunday, she was in the front row discovering the new <strong>spring summer 2019<\/strong> men collection, wearing an amazing<strong> Prada total look<\/strong>!<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-7 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-7 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-7 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-7 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-7' class='gallery galleryid-159909 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/2018-06-18_00001-2\/'><img width=\"790\" height=\"1185\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/2018-06-18_00001.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/street-style-september-21-milan-fashion-week-springsummer-2018-3-2\/'><img width=\"790\" height=\"1122\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/Image00009-3.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/street-style-june-18-milan-mens-fashion-week-springsummer-2018-2\/'><img width=\"790\" height=\"1185\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/Image00011-3.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Do you want to be connected to Prada&#8217;s world? You just need to follow the right <strong>Instagram<\/strong> accounts: first of all, the official\u00a0<a href=\"https:\/\/www.instagram.com\/prada\/\">@prada<\/a>\u00a0account where you can be updated about the latest brand&#8217;s news, then\u00a0<a href=\"https:\/\/www.instagram.com\/pradajournal\/\">@pradajournal<\/a>, the contest promoted by Prada with\u00a0<strong>Fondazione Feltrinelli<\/strong>\u00a0and\u00a0<strong>Luxottica<\/strong>, and obviously\u00a0<a href=\"https:\/\/www.instagram.com\/fondazioneprada\/\">@fondazioneprada<\/a>,\u00a0to get in touch with all the ucoming exhibitions.<\/p>\n<p>&nbsp;<\/p>\n<p>Are you still thirsty of Prada&#8217;s style? Don&#8217;t miss our gallery with some of the most iconic looks from Prada&#8217;s collections and go straight to our\u00a0<strong><a href=\"https:\/\/www.instagram.com\/theblondesalad\/\">The Blonde Salad<\/a>\u00a0<\/strong>Instagram account to watch all our stories about this brand!<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-8 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-8 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-8 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-8 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-8' class='gallery galleryid-159909 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada-spring-1995-rtw-2-3\/'><img width=\"790\" height=\"1185\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/Image00003-6.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159938\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159938'>\n\t\t\t\tPrada SS 1995\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada-spring-1995-rtw-3-2\/'><img width=\"790\" height=\"1185\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/Image00001-10.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159939\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159939'>\n\t\t\t\tPrada SS 1995\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/milan-fashion-week-spring-2001-collection-prada-show-runway-2\/'><img width=\"790\" height=\"1204\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-468889526_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159936\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159936'>\n\t\t\t\tPrada SS 2001\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/milan-fashion-week-spring-2003-collection-prada-show-runway-2\/'><img width=\"790\" height=\"1204\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-125936387_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159933\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159933'>\n\t\t\t\tPrada SS 2003\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/gettyimages-3010585_master-2\/'><img width=\"790\" height=\"1251\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-3010585_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159926\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159926'>\n\t\t\t\tPrada FW 2004\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/a-model-wears-a-creation-as-part-of-prad-2\/'><img width=\"790\" height=\"1181\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-51372003_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159927\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159927'>\n\t\t\t\tPrada SS 2005\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/milan-fashion-week-springsummer-2007-prada-2\/'><img width=\"790\" height=\"1190\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-72015577_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159928\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159928'>\n\t\t\t\tPrada SS 2006\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/milan-fashion-week-prada-runway-2\/'><img width=\"790\" height=\"1189\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-73403604_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159929\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159929'>\n\t\t\t\tPrada FW 2007\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada-mfw-womenswear-springsummer-2009-2\/'><img width=\"790\" height=\"1187\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-82983909_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159930\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159930'>\n\t\t\t\tPrada SS 2009\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada-milan-fashion-week-springsummer-2010-2\/'><img width=\"790\" height=\"1187\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-91590585_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159931\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159931'>\n\t\t\t\tPrada SS 2010\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada-runway-rtw-spring-2011-milan-fashion-week-2-2\/'><img width=\"790\" height=\"1187\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-104385025_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159932\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159932'>\n\t\t\t\tPrada SS 2011\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada-runway-rtw-fall-2013-milan-fashion-week-2\/'><img width=\"790\" height=\"1185\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-162281637_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159934\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159934'>\n\t\t\t\tPrada FW 2013\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada-runway-milan-fashion-week-womenswear-springsummer-2015-2\/'><img width=\"790\" height=\"1185\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-455711180_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159935\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159935'>\n\t\t\t\tPrada SS 2015\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada-runway-rtw-spring-2017-milan-fashion-week-2\/'><img width=\"790\" height=\"1187\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-609764884_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159937\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159937'>\n\t\t\t\tPrada SS 2017\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada-runway-milan-fashion-week-springsummer-2018-2\/'><img width=\"790\" height=\"1184\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-852038330_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159940\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159940'>\n\t\t\t\tPrada SS 2018\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/prada-history-iconic\/attachment\/prada-runway-rtw-fall-2018-milan-fashion-week-2\/'><img width=\"790\" height=\"1190\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/06\/GettyImages-923121448_master.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-159941\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-159941'>\n\t\t\t\tPrada FW 2018\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Milan men&#8217;s fashion week is over and, as usually, there&#8217;s a brand that got into our hearts. Actually, it&#8217;s not [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":159996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[3],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/159909"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=159909"}],"version-history":[{"count":1,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/159909\/revisions"}],"predecessor-version":[{"id":201357,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/159909\/revisions\/201357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/159996"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=159909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=159909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=159909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}