{"id":161028,"date":"2018-07-03T11:27:30","date_gmt":"2018-07-03T09:27:30","guid":{"rendered":"http:\/\/magazine.theblondesalad.com\/?p=161028"},"modified":"2018-10-12T12:15:51","modified_gmt":"2018-10-12T12:15:51","slug":"fendi-history-icon","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/","title":{"rendered":"How to create an iconic brand- Volume 6: Fendi"},"content":{"rendered":"<p>Do you know which is the longest collaboration between a fashion house and a designer in fashion history? It&#8217;s the one between <strong>Karl Lagerfeld<\/strong> an <strong>Fendi<\/strong>. He was appointed as the creative director in 1965, a role he still holds today. By his side, there is\u00a0<strong>Silvia Venturini Fendi<\/strong>, the Roman maison&#8217;s heir that created the iconic <strong>Baguette<\/strong>. Are you ready to discover everything about <strong>Fendi&#8217;s history<\/strong>?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>From the beginning to the Sixties: from a small fur atelier to the debut of\u00a0 Karl Lagerfeld<\/strong><\/p>\n<p>First, <strong>Fendi\u00a0<\/strong>is a family history.\u00a0\u00a0Everything starts with the wedding of\u00a0 <strong>Edoardo Fendi<\/strong>\u00a0and\u00a0<strong>Adele Casagrande<\/strong>. She&#8217;s a fur designer, and she already opened a small atelier in via del Plebiscito in 1918. When they got married in 1925, the company took the name of Fendi. Its fur and its leather goods collections became a favourite of the Roman aristocracy and the wealthy European clients, making a statement in the luxury world.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-161028 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/vogue-1966-2\/'><img width=\"790\" height=\"780\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00027.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-161031\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-161031'>\n\t\t\t\tA vintage Fendi look\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>In 1946, Edoardo and Adele passed the baton to their five daughters:\u00a0<strong>Anna<\/strong>, <strong>Carla<\/strong>, <strong>Paola<\/strong>, <strong>Franca<\/strong>\u00a0and\u00a0<strong>Alda<\/strong>. They immediately realized the need for a change, especially on the creative side. After the opening of the first store in via Borgognona in 1964, Fendi sisters decided to appoint a German fashion designer, that had a lot of success at French maison Chlo\u00e9. One year later, in 1965, Karl Lagerfeld took the helm at Fendi, starting one of the longest collaboration in fashion history.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-161028 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-italian-luxury-fashion-house-2\/'><img width=\"790\" height=\"751\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00043.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-161030\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-161030'>\n\t\t\t\tKarl Lagerfeld with Fendi sisters\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p style=\"text-align: center;\"><strong>From the Sixties to the Nineties: the global success and the arrival of Silvia Venturini Fendi<\/strong><\/p>\n<p>With Lagerfeld, Fendi started its journey towards the top of the fashion world. Thanks to the modern designer vision, Fendi became a pioneer in the fur industry, testing new tanning techniques and working on precious furs.\u00a0He had the idea to create a logo using the double F monogram, that was a design created for the inner linen of luggage and bags. In 1972,\u00a0\u00a0<strong>Sophia Loren<\/strong>\u00a0posed for\u00a0<em>Vogue America\u00a0<\/em>surrounded\u00a0by about a dozen<strong> Fendi bags<\/strong>, booklets, cases and shoe bag, confessing her love for the brand. Fendi became an international icon, beloved by Hollywood celebrities. In the Seventies and the Eighties, all the efforts are on ready to wear collections.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-161028 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/vogue-1972-2\/'><img width=\"790\" height=\"523\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00015.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-161032\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-161032'>\n\t\t\t\tSophia Loren for Vogue America (1972)\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>In 1987,\u00a0<strong>Silvia Venturini Fendi<\/strong>, Anna&#8217;s daughter, started working in the family company. She basically grew up with\u00a0Karl Lagerfeld (the was only five years old when the designer arrived in Rome) and always showed a passion for accessories. That&#8217;s why she was appointed as accessory director: her first job was to create a younger line,\u00a0<strong>Fendissime<\/strong>.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-4 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-4 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-4' class='gallery galleryid-161028 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-italian-luxury-fashion-house-3-2\/'><img width=\"790\" height=\"1005\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00041-1.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-4-161033\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-161033'>\n\t\t\t\tAnna Fendi with daughter Silvia Venturini Fendi\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>The turning point is in 1997, the year of the\u00a0<strong>Baguette<\/strong>. Legends say that she had a brilliant creative team, with many designers that would change fashion in the next years:\u00a0<strong>Maria Grazia Chiuri<\/strong>, <strong>Pier Paolo Piccioli<\/strong>, <strong>Giambattista Valli<\/strong>, <strong>Frida Giannini<\/strong>, <strong>Alessandro Michele<\/strong>&#8230; Why Baguette? Because women can carry it like the famous French bread. In\u00a0<strong><em>Sex and the City,\u00a0<\/em><\/strong>it&#8217;s\u00a0<strong>Carrie Bradshaw\u00a0<\/strong>favourite handbag.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-5 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-5 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-5' class='gallery galleryid-161028 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-runway-ready-to-wear-fallwinter-1995-1996-2\/'><img width=\"790\" height=\"1186\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00028.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-5-161034\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-5-161034'>\n\t\t\t\tA Fendi show in the Nineties\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-spring-summer-1992-fashion-show-2\/'><img width=\"790\" height=\"1200\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00039.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-5-161056\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-5-161056'>\n\t\t\t\tA Fendi show in the Nineties\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi_00040-2\/'><img width=\"790\" height=\"1199\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00040.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-5-161057\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-5-161057'>\n\t\t\t\tA Fendi show in the Nineties\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi_00033-2\/'><img width=\"790\" height=\"1180\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00033.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-5-161058\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-5-161058'>\n\t\t\t\tA Fendi show in the Nineties\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>At the end of the Nineties, <strong>mergers<\/strong> and <strong>acquisition<\/strong> are shaking the fashion industry. New luxury conglomerates, such as\u00a0<strong>Lvmh<\/strong>, <strong>Prada<\/strong>\u00a0and\u00a0<strong>Gucci Group<\/strong>, are purchasing ancient brands, giving them the financial resources to become even bigger. In 1999, Lvmh and Prada purchased together Fendi&#8217;s 51%, leaving both Fendi sisters and Karl Lagerfeld in their roles. In 2001,\u00a0<strong>Bernard Arnault<\/strong>, Lvmh&#8217;s patron, bought the remaining quotes from Prada, becoming the brand&#8217;s majority shareholder.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>The 2000s: Fendi\u00a0became a cult<\/strong><\/p>\n<p>With Lvmh&#8217;s financial support, Fendi sisters and Karl Lagerfeld focused more on the creative side of the brand. In these years, Fendi experienced a true revival, showing to the world its expertise and its ability to keep up with contemporaneity. Fur remained a must: Fendi,\u00a0through the years, sharpened its techniques, becoming the number one brand in this industry.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-6 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-6 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-6 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-6 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-6' class='gallery galleryid-161028 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi_00002-2\/'><img width=\"790\" height=\"534\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00002.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-6-161036\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-6-161036'>\n\t\t\t\tKarl Lagerfeld at Fendi SS 2004 fashion show\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>In these years, Fendi brought its name all over the world with big events, like the unforgettable runway show on Chinese Great Wall in 2007, or the fashion show on the\u00a0Floating Island in Seoul in 2011. Fendi also strengthened its legacy with Rome financing the restyling of <strong>Palazzo Fendi,\u00a0<\/strong><strong>Palazzo della Civilt\u00e0 Italiana<\/strong>\u00a0and\u00a0<strong>Fontana di Trevi<\/strong>, where it showed the\u00a0<strong>Haute Fourrure<\/strong>\u00a0for its 90th anniversary.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-7 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-7 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-7 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-7 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-7' class='gallery galleryid-161028 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-roma-90-years-anniversary-fashion-show-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00032.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-7-161038\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-7-161038'>\n\t\t\t\tFendi 90th anniversary show at Fontana di Trevi\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Accessories, a department that is still lead by Silvia Venturini Fendi, helped Fendi to raise its brand awareness among the fashion people. In 2009, the brand launched the\u00a0<strong>Peekaboo bag<\/strong>, that is still a best seller, then many other bags such as <strong>Silvana<\/strong>, dedicated to Italian actress\u00a0Silvana Mangano,\u00a0<strong>By The Way <\/strong>and\u00a0<strong>2Jours<\/strong>, that immediately got in the hearts of the fashionistas.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-8 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-8 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-8 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-8 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-8' class='gallery galleryid-161028 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-runway-rtw-fall-2016-milan-fashion-week-2\/'><img width=\"790\" height=\"1191\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00013.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-161041\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-161041'>\n\t\t\t\tFendi Baguette \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-runway-rtw-fall-2014-milan-fashion-week-2\/'><img width=\"790\" height=\"1187\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00017.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-161039\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-161039'>\n\t\t\t\tFendi Peekaboo bag\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-runway-rtw-spring-2013-milan-fashion-week-3\/'><img width=\"790\" height=\"1190\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00004.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-8-161040\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-8-161040'>\n\t\t\t\tFendi 2Jours bag \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p style=\"text-align: center;\"><strong>Fendi in 2018<\/strong><\/p>\n<p>Near to its 100th anniversary, Fendi is still one of the best examples of Made in Italy all over the world. It&#8217;s a brand that knows how to talk to the younger generations (<strong>Delfina Delettrez Fendi<\/strong>\u00a0and\u00a0<strong>Leonetta Luciano Fendi<\/strong>, Silvia&#8217;s daughters, are the brand ambassadors) and to conquer them with collections that look at traditional craftsmanship and streetwear. The brand&#8217;s imagery is also shaped by Karl Lagerfeld&#8217;s advertising campaigns,\u00a0in which starred top models like\u00a0<strong>Bella and Gigi Hadid<\/strong>\u00a0and\u00a0<strong>Kendall Jenner<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Revisiting the historical logo, Fendi became a street style phenomenon. Thanks to dresses and bombers decorated with the <strong>double F monogram<\/strong> and new cult <strong>handbags<\/strong> like the\u00a0<strong>Kan I bag<\/strong>, Fendi is undoubtedly one of the fave brands of the fashion icons of <strong>Instagram<\/strong>. Our dearest Chiara Ferragni is obsessed by this brand, too!<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-9 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-9 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-9 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-9 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-9' class='gallery galleryid-161028 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/good-girl-fendi-2\/'><img width=\"790\" height=\"988\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/2017-09-21-14.52.59-1608753462450664253_19769622.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-9-161043\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-9-161043'>\n\t\t\t\t<span style=\"color: rgb(68, 68, 68); font-size: 13px; text-align: start; float: none;\">Chiara Ferragni in Fendi<\/span>\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/2018-01-20-16-44-26-1696537623663500882_19769622-2-2\/'><img width=\"790\" height=\"988\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/2018-01-20-16.44.26-1696537623663500882_19769622.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-9-161042\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-9-161042'>\n\t\t\t\tChiara Ferragni in Fendi\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>How to follow Fendi on social networks? The first account you need to look at is the official\u00a0<strong><a href=\"https:\/\/www.instagram.com\/fendi\/\">@fendi<\/a>\u00a0<\/strong>profile, with all the latest news about the brand. The next one is\u00a0<strong><a href=\"https:\/\/www.instagram.com\/fisforfendi\/\">@fisforfendi<\/a><\/strong>,\u00a0the digital project about the young Fendi freaks.<\/p>\n<p>&nbsp;<\/p>\n<p>To all the <strong>Fendi lovers<\/strong>: don&#8217;t miss our gallery, with some of the most iconic looks of this amazing brand!<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-10 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-10 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-10 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-10 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-10' class='gallery galleryid-161028 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi_00010-2\/'><img width=\"790\" height=\"1187\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00010.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-10-161048\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-10-161048'>\n\t\t\t\tFendi SS 2009\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi_00003-2\/'><img width=\"790\" height=\"1187\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00003.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-10-161045\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-10-161045'>\n\t\t\t\tFendi SS 2010\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-milan-fashion-week-womenswear-autumnwinter-2011-2\/'><img width=\"790\" height=\"1185\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00007.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-10-161047\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-10-161047'>\n\t\t\t\tFendi FW 2011\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-runway-rtw-fall-2012-milan-fashion-week-2\/'><img width=\"790\" height=\"1187\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00011.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-10-161049\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-10-161049'>\n\t\t\t\tFendi FW 2012\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-runway-rtw-spring-2013-milan-fashion-week-2-2\/'><img width=\"790\" height=\"1187\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00006.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-10-161046\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-10-161046'>\n\t\t\t\tFendi SS 2013\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-runway-rtw-fall-2014-milan-fashion-week-2-3\/'><img width=\"790\" height=\"1187\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00014.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-10-161051\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-10-161051'>\n\t\t\t\tFendi Fw 2014\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-runway-milan-fashion-week-womenswear-springsummer-2015-2-3\/'><img width=\"790\" height=\"1185\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00022.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-10-161054\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-10-161054'>\n\t\t\t\tFendi SS 2015\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-runway-rtw-fall-2016-milan-fashion-week-2-3\/'><img width=\"790\" height=\"1187\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00012.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-10-161050\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-10-161050'>\n\t\t\t\tFendi FW 2016\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-roma-90-years-anniversary-fashion-show-2-3\/'><img width=\"790\" height=\"1184\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00019.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-10-161053\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-10-161053'>\n\t\t\t\tFendi Haute Fourrure FW 2016\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fashion-france-fendi-2\/'><img width=\"790\" height=\"1185\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/GettyImages-809382428.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-10-161055\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-10-161055'>\n\t\t\t\tFendi Haute Fourrure FW 2017\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-runway-milan-fashion-week-springsummer-2018-2\/'><img width=\"790\" height=\"1185\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00025.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-10-161044\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-10-161044'>\n\t\t\t\tFendi SS 2018\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/fendi-history-icon\/attachment\/fendi-runway-milan-fashion-week-fallwinter-201819-5-2\/'><img width=\"790\" height=\"1184\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2018\/07\/fendi_00018.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-10-161052\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-10-161052'>\n\t\t\t\tFendi FW 2018\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Do you know which is the longest collaboration between a fashion house and a designer in fashion history? It&#8217;s the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":161203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[3],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/161028"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=161028"}],"version-history":[{"count":1,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/161028\/revisions"}],"predecessor-version":[{"id":203301,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/161028\/revisions\/203301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/161203"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=161028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=161028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=161028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}