{"id":164375,"date":"2018-09-07T15:19:08","date_gmt":"2018-09-07T13:19:08","guid":{"rendered":"http:\/\/magazine.theblondesalad.com\/?p=164375"},"modified":"2018-10-12T14:04:17","modified_gmt":"2018-10-12T14:04:17","slug":"theferragnez-internet-sensation-all-the-numbers","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/fashion\/theferragnez-internet-sensation-all-the-numbers\/","title":{"rendered":"#TheFerragnez: Internet Sensation, all the numbers"},"content":{"rendered":"

Chiara and Fedez’s wedding was an epic moment that we were all looking forward to with great anticipation..\u00a0but we could have never imagined how big the\u00a0impact<\/strong>\u00a0would be!<\/p>\n

\u00a0There have been several reports and articles (we are looking at you Launchmetrics, WWD and\u00a0Il Sole 24 Ore) that summed up only some of the numbers that\u00a0#TheFerragnez<\/strong>\u00a0and their guests generated this weekend, you can find a comprehensive sum up of all the data with definitions and insights below.<\/p>\n

\u00a01st of September<\/strong>: the wedding started on the 31st of August with the guest arrival and ended on the 2nd September when most of the guests left Sicily;<\/p>\n

\u00a024k of Instagram posts<\/strong>\u00a0using #TheFerragnez hashtag generated from the 31st of August until today;<\/p>\n

\u00a067M global engagement<\/strong>\u00a0from the 31st of August until the 3rd of September. Engagement, by Launchmetrics<\/strong> definition, is the “sum of interaction on a placement (likes, comments, shares, retweets);<\/p>\n

\u00a0$36M total-audience Media Impact Value,\u00a0<\/strong>this is one of the greatest numbers\u00a0above all the one of these researches. The Media Impact Value is an algorithm owned by Launchmetrics and it “measures the impact of relevant media placements on all channels (online, social, print), inclusive of paid, owned, earned mediums in order to derive a quantitative number for performance outcomes.” To give you an idea, it if a brand wanted to communicate a campaign and receive the same amount of coverage they would have placed a value of $36 M on advertising.<\/p>\n

\u00a0Launchmetrics even studied how some of the brands that received a great coverage as Chiara wore and used them and they were: Prada, that Chiara wore on the night of the 31st of August for the\u00a0rehearsal\u00a0dinner, Christian Dior, that created a set of three dresses for Chiara’s wedding ceremony and party and Lancome, who’s products Chiara’s used for her wedding look.<\/p>\n

\u00a0Below a breakdown of the numbers:<\/p>\n

\u00a0Christian Dior:<\/h3>\n

\u00a0$5.2M\u00a0Global\u00a0Media Impact Value<\/strong>\u00a0(Global MIV), of this\u00a01.6M<\/strong>\u00a0(which means 31% of the global MIV) came directly from Chiara’s Instagram post tagging Dior;<\/p>\n

\u00a05.6M Global Engagement\u00a0<\/strong>of which\u00a059%<\/strong>\u00a0came directly from\u00a0Social Media<\/strong>\u00a0content and\u00a041%\u00a0<\/strong>from the rest of the\u00a0online content<\/strong>\u00a0(website, articles etc);<\/p>\n

\u00a0Prada<\/h3>\n

\u00a0$1.8M Global Media Impact Value<\/strong>, of this 59% came from Social Media and 41% from the rest of the online content<\/p>\n

\u00a01.5M global engagement<\/strong><\/p>\n

\u00a0Lancome:<\/h3>\n

\u00a0$700k of Global Media Impact Value<\/strong>,\u00a0which 89% came directly from social media and 11% from the rest of the Internet;<\/p>\n

\u00a01.3M Global engagement<\/strong><\/p>\n

\u00a0Alberta Ferretti:<\/h3>\n

\u00a0The media buzz<\/strong> raised from #TheFerragnez wedding touched also brands that Chiara didn’t even wear but was involved with like Alberta Ferretti, the Italian brand that dressed the\u00a0bridesmaids.<\/p>\n

\u00a0$314k Media Impact Value<\/strong>, of which 53% came from online and 47% from social media<\/p>\n

\u00a0390k Global Engagement<\/strong><\/p>\n

\u00a0Chiara and Fedez’s intent has always been to have a very social media friendly<\/strong> wedding, to be able to share and to let their guests share every moment. This fact was crucial to create an emotional involvement with the followers who were able to see one event from hundreds of different accounts.<\/p>\n

As Launchmetrics reported, #TheFerragnez wedding performed even better than Meghan Markle’s Royal wedding<\/strong> and as WWD stated, their wedding communication was even more effective than Fendi’s #MeandMyPekaboo campaign and Dior’s #DiorSaddle campaign<\/strong>.<\/p>\n

Article by: Maria Sheila Miani<\/p>\n

Thanks\u00a0to our sources:<\/p>\n

Launchmetrics<\/a>, WWD<\/a>, Il Sole 24 Ore<\/a><\/p>\n

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Chiara and Fedez’s wedding was an epic moment that we were all looking forward to with great anticipation..\u00a0but we could […]<\/p>\n","protected":false},"author":4,"featured_media":164388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[3],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/164375"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=164375"}],"version-history":[{"count":1,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/164375\/revisions"}],"predecessor-version":[{"id":202828,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/164375\/revisions\/202828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/164388"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=164375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=164375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=164375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}