{"id":165580,"date":"2018-10-08T22:02:24","date_gmt":"2018-10-08T22:02:24","guid":{"rendered":"http:\/\/magazine.theblondesalad.com\/?p=165580"},"modified":"2019-02-05T15:04:56","modified_gmt":"2019-02-05T15:04:56","slug":"chiara-ferragni-pantene-micellar","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/beauty\/chiara-ferragni-pantene-micellar\/","title":{"rendered":"A new BFF for fabulous hair"},"content":{"rendered":"

New York, London, Milan, Paris… Chiara Ferragni\u00a0<\/strong>told us: this September is probably the\u00a0busiest\u00a0of\u00a0her life! In these weeks, she faced a lot of duties, such as the wedding<\/strong>, shootings, fashion shows<\/strong>, business meetings and filming her documentary<\/strong>. Her schedule has never been so full! 2018 is bringing Chiara to face a lot of challenges and to reach many goals: she never gives up, facing all her tasks with energy, commitment, and positivity. Her mantra is: “Strong is beautiful!”<\/p>\n

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During fashion week<\/strong>, we followed Chiara in her everyday life as a fashion icon, through outfit changes, makeup sessions, new hairstyles to be always on top at fashion shows and events, running around the city from a venue to another. This\u00a0stressful routine is an enemy for her hair, that has to face not only frequent washing, heat, and styling, but also need to defend themselves from aggressive agents like\u00a0metals, minerals and particles found in air pollution.<\/p>\n

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Luckily, Chiara can always count to a precious friend:\u00a0Pantene<\/strong>.\u00a0In her cosmetic box, both when she’s at home in Milan and in her suitcase flying to fashion capital, our muse can always find three “beauty heroes” to help her to get through her busy days with the best hair ever. The new collection\u00a0Pantene Pro-V Micellar Purify & Nourish<\/strong> is created to help women to treat their hair with the same level of care as they treat their skin. New Pantene Micellar collection fights the issues that daily life throws at hair with its special blend of Pro-V antioxidants and Micellar Complex. It’s a beauty must-have, just like micellar water that became the first step of the beauty routine form many women. Compared to the skin, hair is more exposed to pollution because it’s less equipped to defend itself from impurities: in fact, it has no active cellular mechanisms to inhibit the substances transferred by pollution.<\/p>\n

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Cleansing, hydration and nourishment. These are the\u00a0goals that new Pantene Pro-V Micellar Purify & Nourish guarantees to hair through three different products: shampoo,\u00a0the first step in a woman\u2019s haircare routine<\/strong> for a deep clean that leaves hair strong and not stripped; conditioner,\u00a0that gives hair the ultimate nourishment it needs without weighing it down, just as moisturizer does for skin: foam conditioner, which nourishes hair with 0%\u00a0 weigh, thanks to its airy foam texture that is immediately absorbed\u00a0by hair.<\/p>\n

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Discover the new\u00a0Pantene Pro-V Micellar Purify & Nourish collection’s results on Chiara Ferragni’s hair during the fashion week!<\/p>\n

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Ready to face Milan and Paris Fashion Week with Pantene's Micellar shampoo that purifies my hair from all the stress and the pollution \u270c I love working so much, it makes me wake up everyday with a smile, but I need to take care of myself too ? @capellipantene #PanteneHair #GoGentle #advertising #mfw<\/a><\/p>\n

A post shared by Chiara Ferragni \u2728<\/a> (@chiaraferragni) on