{"id":319548,"date":"2019-04-10T13:19:31","date_gmt":"2019-04-10T13:19:31","guid":{"rendered":"http:\/\/magazine.theblondesalad.com\/?p=319548"},"modified":"2019-04-10T13:19:31","modified_gmt":"2019-04-10T13:19:31","slug":"fuorisalone-2019-house-in-a-box-the-amazon-space-where-design-meets-technology","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/events-2\/fuorisalone-2019-house-in-a-box-the-amazon-space-where-design-meets-technology\/","title":{"rendered":"FUORISALONE 2019: HOUSE IN A BOX, the Amazon space where design meets technology"},"content":{"rendered":"<p>A few years ago, mentioning the house of the future, many would have said it was just something to see in the movies&#8230;but <strong>Amazon<\/strong>, global leader in the shopping online, made it real. So, what better occasion than the Milanese <strong>Design Week <\/strong>to make it known to the public? Its name is <strong>House In A Box<\/strong> and it has been already declared one of the mandatory stop of this <strong>Fuorisalone 2019<\/strong>.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BwBxhmuAAxE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BwBxhmuAAxE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BwBxhmuAAxE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">@Amazon per la #MDW2019 apre le porte di #HouseInABox, due appartamenti interattivi realizzati in collaborazione con @alberamonti. L&#39;installazione, aperta al pubblico, sar\u00e0 allestita con arredi e prodotti di domotica interamente disponibili su Amazon.it ? l&#39;11 aprile dalle 15.00 &#8211; 20.00 &#8211; 12 e 13 aprile dalle 10.00 &#8211; 20.00 ? Uffici Amazon, Via Monte Grappa 3, Milano<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/fuorisalone\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Fuorisalone.it<\/a> (@fuorisalone) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-04-09T08:15:10+00:00\">Apr 9, 2019 at 1:15am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em>What it is about? <\/em>Amazon will open the doors of its headquarter inaugurating a project that is born in collaboration with the <strong>AMA Albera Monti Architetti<\/strong> studio. House In A Box will include two apartments with a contemporary style, entirly furnished with a selection of pieces available on Amazon.it\/designweek, that will make the visitors live a brand new and totally digital user experience provided by the <strong><em>SmileCode <\/em><\/strong>for the purchase of each product&#8230;just like the brand&#8217;s vademecum would plan. Visitors will be inspired by a wide range of products that are both part of the Amazon&#8217;s <strong>Alkove and Movian<\/strong> collections both part of more niche brands, among which stand out Made In Italy craftmanship&#8217;s pieces together with the latest technology news.<\/p>\n<p>The focus is indeed on technology together with<strong> design<\/strong>: House in a Box is infact not only a collection of high-value and sophisticated furniture but also an intelligent house that will be the background of many innovative purchasing services made by Amazon. The shopping experience will be intuitive, fast and enjoyable, facilitated and made unique by technologies like the <strong>Augmented Reality <\/strong>that will give the consumers the possibility, using their smartphones, to display the products directly in their houses. Is it science-fiction? Absolutely not&#8230;and that&#8217;s not even all! There will be also <strong><em>Amazon 360 Spin<\/em><\/strong><em>,<\/em> that allows a products&#8217; 360-degree view and\u00a0 <strong><em>Discover<\/em><\/strong><em>,<\/em> that gives, among thousands available products, the possibility to have guidance for purchising according to one&#8217;s style and tastes. Without of course forgetting about <strong><em>Alexa<\/em><\/strong><em>, <\/em>the brand&#8217;s vocal service that will interact with both the automated houses.<\/p>\n<p>Part of the settings will be provided by unique partners&#8217; products like <strong>Lavazza<\/strong>, <strong>Huawei<\/strong>, Alessi, Moleskine, Rowenta, <strong>Samsung<\/strong>, Philips and&#8230;no spoilers anymore! We don&#8217;t want to anticipate you too much but we can affirm that the experience that Amazon will make you live will be unique and it will, smartphones in hands, be waiting for you in Milan in viale Monte Grappa 3, the <strong>11<sup>th<\/sup> of April from 3:00 PM until 8:00 PM, the 12 and 13<sup>th<\/sup> of April from 10:00 AM until 8:00 PM<\/strong>. In the meanwhile stay tuned on the Instagram accounts: @amazon e @alberamonti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few years ago, mentioning the house of the future, many would have said it was just something to see [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":319549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2900],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/319548"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=319548"}],"version-history":[{"count":1,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/319548\/revisions"}],"predecessor-version":[{"id":319553,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/319548\/revisions\/319553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/319549"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=319548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=319548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=319548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}