{"id":319720,"date":"2019-04-18T15:57:17","date_gmt":"2019-04-18T15:57:17","guid":{"rendered":"http:\/\/magazine.theblondesalad.com\/?p=319720"},"modified":"2019-04-19T14:30:59","modified_gmt":"2019-04-19T14:30:59","slug":"pomellato-sisterhood-initiative-the-pomellato-and-chiara-ferragni-campaign-to-promote-the-female-empowerment","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/fashion\/pomellato-sisterhood-initiative-the-pomellato-and-chiara-ferragni-campaign-to-promote-the-female-empowerment\/","title":{"rendered":"POMELLATO SISTERHOOD INITIATIVE: The Pomellato and Chiara Ferragni campaign to promote the female empowerment"},"content":{"rendered":"<p>For the second year in a row, our muse <strong>Chiara Ferragni<\/strong>, is the ambassador of the new Pomellato campaign to promote an important message. A message for all the women who, just like her, believe in the power of being stronger together in order to achieve great goals.<\/p>\n<p><strong>Pomellato Sisterhood Initiative <\/strong>was born with the goal of promoting a message of female empowerment, inclusiveness and inspiration. Since 2017, Pomellato has continued to grow its <strong>#PomellatoForWomen<\/strong> communication platform, advocating for gender equality, female leadership and a more authentic and less artifact idea of beauty. Chiara, together with other inspirational women from various backgrounds, generations and nationalities, embodies this mission perfectly.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-319720 gallery-columns-1 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/pomellato-sisterhood-initiative-the-pomellato-and-chiara-ferragni-campaign-to-promote-the-female-empowerment\/attachment\/2-241\/'><img width=\"300\" height=\"200\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/2-7-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/2-7-300x200.jpg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/2-7-768x512.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/2-7.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Protagonists of the campaign together with these modern-day hereos, are not only the iconic brand-favourite pieces of the <strong>NUDO collection<\/strong>, but also a new chain-inspired<strong> BRERA jewels<\/strong>, that will be launched in May 2019. The campaign, shot in black and white to capture the authenticity of each woman, has been directed by <strong>Cass Bird<\/strong>, known for a humorous yet intimate approach to photography. Through her eyes, the protagonists are captured in all their strenght, authenticity and beauty, they&#8217;re <strong>captured in their way of being beautifully womanly<\/strong>. Together they symbolize the power of those who, just like Pomellato, believes in the union, in the leadership that doesn&#8217;t destroy but support, in the ability of being an example of positivity e in those who, say-so of CEO Sabina Belli, believing in themselves can do anything.<\/p>\n<p>Spy some backstage moments in our gallery!<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-319720 gallery-columns-1 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/pomellato-sisterhood-initiative-the-pomellato-and-chiara-ferragni-campaign-to-promote-the-female-empowerment\/attachment\/1-246\/'><img width=\"300\" height=\"200\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/1-7-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/1-7-300x200.jpg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/1-7-768x512.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/1-7.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/pomellato-sisterhood-initiative-the-pomellato-and-chiara-ferragni-campaign-to-promote-the-female-empowerment\/attachment\/3-243\/'><img width=\"300\" height=\"200\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/3-7-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/3-7-300x200.jpg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/3-7-768x512.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/3-7.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/pomellato-sisterhood-initiative-the-pomellato-and-chiara-ferragni-campaign-to-promote-the-female-empowerment\/attachment\/4-102\/'><img width=\"300\" height=\"200\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/4-6-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/4-6-300x200.jpg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/4-6-768x512.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/4-6.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/pomellato-sisterhood-initiative-the-pomellato-and-chiara-ferragni-campaign-to-promote-the-female-empowerment\/attachment\/5-81\/'><img width=\"300\" height=\"200\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/5-3-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/5-3-300x200.jpg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/5-3-768x512.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/5-3.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/pomellato-sisterhood-initiative-the-pomellato-and-chiara-ferragni-campaign-to-promote-the-female-empowerment\/attachment\/6-57\/'><img width=\"228\" height=\"300\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/6-2-228x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/6-2-228x300.jpg 228w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/6-2-768x1011.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/6-2-778x1024.jpg 778w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2019\/04\/6-2.jpg 840w\" sizes=\"(max-width: 228px) 100vw, 228px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>For the second year in a row, our muse Chiara Ferragni, is the ambassador of the new Pomellato campaign to [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":319733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[3],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/319720"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=319720"}],"version-history":[{"count":2,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/319720\/revisions"}],"predecessor-version":[{"id":319742,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/319720\/revisions\/319742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/319733"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=319720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=319720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=319720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}