{"id":320856,"date":"2019-06-04T16:17:45","date_gmt":"2019-06-04T16:17:45","guid":{"rendered":"http:\/\/magazine.theblondesalad.com\/?p=320856"},"modified":"2019-06-05T09:05:46","modified_gmt":"2019-06-05T09:05:46","slug":"tbs-meets-amedeo-piccione-peechs-creative-mind","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/people\/tbs-meets-amedeo-piccione-peechs-creative-mind\/","title":{"rendered":"TBS MEETS&#8230;AMEDEO PICCIONE, PEECH&#8217;S CREATIVE MIND"},"content":{"rendered":"<p><strong>Self-taught<\/strong> for natural aptitude, creative by vocation and digital expert: let&#8217;s meet the creative mind behind the brand<strong> Peech<\/strong>, <strong>Amedeo Piccione<\/strong><\/p>\n<p><strong>TBS: Dear Amedeo, your passion for fashion has always been the core of your creative path, when and why did you start being passionate about it? What&#8217;s your relationship with this universe?<\/strong><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bsz-WaKH_7O\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bsz-WaKH_7O\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bsz-WaKH_7O\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">INDIAN TALES #shirt #ss19 @peech_official #india #peech<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/amedeopiccione\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Amedeo Piccione<\/a> (@amedeopiccione) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-01-19T10:03:41+00:00\">Jan 19, 2019 at 2:03am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><strong>AMEDEO:<\/strong> Since I was 10 years old, in 2000, I started collecting fashion. I bought for 8 years in a row (until my 18th birthday, when I moved to Milan) many and many issues of <strong>Vogue<\/strong>, <strong>Glamour<\/strong>, <strong>Amica<\/strong>, <strong>Elle<\/strong>,<strong> Marie-Clair<\/strong>e. They&#8217;ve been the only books where I could study fashion since I was born in a part of the South of Sicily where fashion could be spread only through those glossy magazines. Today I live in that world that, at the time, I could only see in pictures and study.<\/p>\n<p>I loved reading the fashion designers&#8217; interviews, I watched all their collections and I started designing mannequins and dresses, following the trends of the time. The<strong> Dolce&amp;Gabbana<\/strong> shapes, the embroidered Roberto Cavalli&#8217;s dresses, the bamboo accessories of Tom Ford for <strong>Gucci,<\/strong> the Gianfranco Ferr\u00e8&#8217;s weaves.<\/p>\n<p>Fashion has always been to me an incredible story made of memories, iconic images and creativity.<\/p>\n<p>Today, when I find myself working on a new project, I always start from the photography&#8217;s research linked to the past, to what I studied and to all the references that are inspirational for many of my fav designers. My mood boards always have a picture of<strong> Kate Moss<\/strong> or a<strong> Prada Adv<\/strong> campaign that I mix with my personal viewpoints of a colourful world.<\/p>\n<p><strong>TBS: Illustrator and Photoshop have not only been the tools with which you started communicating your world, but also the ones that turned your artistic heritage into a brand new digital one. Why this change of direction? What did this digital horizon give life to?<\/strong><\/p>\n<p><strong>AMEDEO:<\/strong> My educational background taught me to <strong>freely draw, paint and colour<\/strong> on whichever support. Since I was 18 I had, for practical reasons, to neglect sheets of paper, even though they are still my biggest passion. Designing in a digital way is easier and faster, it gives me the possibility to make thousands of colours proofs, infinite shapes and drawings, optimizing times in a world that runs faster than the light. <strong>Today everything is so digital<\/strong>, social and technological. Even a simple sketch, a mannequin or a render has to be made in a short time and that&#8217;s why today I work like this.<\/p>\n<p><strong>TBS: In 2016 you gave life to PEECH, overwhelming in a literally cryptic way the concept of accessory. Where did you take the inspiration to design jewels and small leather goods based on what you defined \u201c free interpretation rebus\u201d?<\/strong><\/p>\n<p>https:\/\/www.instagram.com\/p\/BgnogcQFEdD\/<\/p>\n<p><strong>AMEDEO:<\/strong> In 2016, I felt the need to enclose all my creative skills in one project. I started designing medals, that no coincidence, are symbols of dedication and victory. I designed<strong> elements that have always had a meaning to me<\/strong> and I mixed them together. That&#8217;s how my rebus was born. Simple and colourful, that I applied on handmade necklaces, bracelets, rings. Not one but many messages to tell myself to me and to the other through images that represent me.<\/p>\n<p><strong>TBS: Your latest SS19 collection is called \u201cIndian tales\u201d, is it in some ways linked to some of your personal experiences? Which are the killer products of this coming season?<\/strong><\/p>\n<p>https:\/\/www.instagram.com\/p\/BnqfAlPlMuE\/<\/p>\n<p><strong>AMEDEO:<\/strong> I love to read and not only about fashion. Reading makes me open my mind making me discover the world. The inspiration for this <strong>SS19 came after I read \u201cContes indiens\u201d by St\u00e8phane Mallarm\u00e8<\/strong>. This poet has never been to India, but he was able to tell in a few pages the essence of an adventurous trip made by a friend of him. In exactly the same way, I&#8217;ve never been in this country but I wanted to make an exercise in the Mallarm\u00e8 style, closing my eyes and imagining to be there to translate those landscapes in the graphics that you can now see in my clothes.<\/p>\n<p>I chose India because it&#8217;s a country that fascinates me a lot from a chromatic and decorative point of view: the <strong>combinations of colours<\/strong>, the details, the <strong>handcrafted embroideries<\/strong> among the different flavours, odours and spicy shades.<\/p>\n<p>I synthesized this \u201cIndian tale\u201d of mine in 10 different and colourful prints that I used for many models of my collection like shirts, tops, skirts and mini dresses. My fav piece is the <strong>silk pleated skirt<\/strong> with the pattern<strong> INDIAN DREAM<\/strong>.<\/p>\n<p>https:\/\/www.instagram.com\/p\/BnqgkdHgpMC\/<\/p>\n<p><strong>TBS: Your multifaceted soul made you often feel the need to reinvent yourself and experiment, which are the projects that you&#8217;d like to carry out in the future?<\/strong><\/p>\n<p><strong>AMEDEO:<\/strong> I&#8217;ve been lucky to start working in the fashion industry when I was 18, working in a consultancy studio. I&#8217;ve never been to university like the majority of my peers. I think it&#8217;s good, though. I could never do certain things if I had to meet the exams deadlines or group work&#8230;<\/p>\n<p><strong>I had the chance to challenge myself<\/strong> day after day and express my creativity on many projects: collections, logos, packagings, fittings, graphics, textile&#8217;s prints, art direction, shootings&#8230;<\/p>\n<p>My future project is <strong>Peech<\/strong>, that is already a dream come true that is growing in an important way. A <strong>project to which I dedicate<\/strong> pretty much time, that I hope will grow even more with enthusiasm, like a watercolour spot on a beautiful paper.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Self-taught for natural aptitude, creative by vocation and digital expert: let&#8217;s meet the creative mind behind the brand Peech, Amedeo [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":320861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[34],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/320856"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=320856"}],"version-history":[{"count":7,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/320856\/revisions"}],"predecessor-version":[{"id":320873,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/320856\/revisions\/320873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/320861"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=320856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=320856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=320856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}