{"id":329691,"date":"2020-06-04T10:10:52","date_gmt":"2020-06-04T10:10:52","guid":{"rendered":"http:\/\/magazine.theblondesalad.com\/?p=329691"},"modified":"2020-09-10T16:44:47","modified_gmt":"2020-09-10T16:44:47","slug":"nature-recalls-and-the-cottage-style-is-a-trend-heres-how-the-coronavirus-changed-fashion-and-not-only","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/fashion\/nature-recalls-and-the-cottage-style-is-a-trend-heres-how-the-coronavirus-changed-fashion-and-not-only\/","title":{"rendered":"Nature Recalls And The Cottage Style Is A Trend"},"content":{"rendered":"<p>The <strong>Guggenheim<\/strong> confirmed this a few days ago, but already the<strong> SS 2020<\/strong> fashion shows had anticipated it: the future is the return to <strong>rurality<\/strong> and we will explain why. <strong>Countryside, The Future<\/strong> is the name of the exhibition launched by the Guggenheim in <strong>New York<\/strong> which confirmed the most scrupulous research of the world&#8217;s greatest <strong>cool hunters<\/strong>. <strong>Coronavirus<\/strong> has marked a radical change from all points of view, starting from the most important: <strong>lifestyle<\/strong>. The cities are now oppressing, the search is geared towards <strong>open spaces<\/strong>, greenery and the countryside.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-329691 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/nature-recalls-and-the-cottage-style-is-a-trend-heres-how-the-coronavirus-changed-fashion-and-not-only\/attachment\/schermata-2020-06-04-alle-12-01-08\/'><img width=\"490\" height=\"736\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.01.08.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.01.08.png 490w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.01.08-200x300.png 200w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/nature-recalls-and-the-cottage-style-is-a-trend-heres-how-the-coronavirus-changed-fashion-and-not-only\/attachment\/schermata-2020-06-04-alle-12-02-04\/'><img width=\"491\" height=\"736\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.02.04.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.02.04.png 491w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.02.04-200x300.png 200w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/nature-recalls-and-the-cottage-style-is-a-trend-heres-how-the-coronavirus-changed-fashion-and-not-only\/attachment\/schermata-2020-06-04-alle-12-00-55\/'><img width=\"491\" height=\"737\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.00.55.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.00.55.png 491w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.00.55-200x300.png 200w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/nature-recalls-and-the-cottage-style-is-a-trend-heres-how-the-coronavirus-changed-fashion-and-not-only\/attachment\/schermata-2020-06-04-alle-12-02-21\/'><img width=\"490\" height=\"735\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.02.21.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.02.21.png 490w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.02.21-200x300.png 200w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/nature-recalls-and-the-cottage-style-is-a-trend-heres-how-the-coronavirus-changed-fashion-and-not-only\/attachment\/schermata-2020-06-04-alle-12-02-33\/'><img width=\"490\" height=\"735\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.02.33.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.02.33.png 490w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.02.33-200x300.png 200w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/nature-recalls-and-the-cottage-style-is-a-trend-heres-how-the-coronavirus-changed-fashion-and-not-only\/attachment\/schermata-2020-06-04-alle-12-02-47\/'><img width=\"489\" height=\"737\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.02.47.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.02.47.png 489w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Schermata-2020-06-04-alle-12.02.47-199x300.png 199w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><strong>Fashion<\/strong> is one of the first sectors to absorb this trend, although the path is still long and tortuous. Do we remember all the SS 20 catwalks of<strong> Jacquemus<\/strong> and <strong>Dior<\/strong>? Set in immense lavender fields and green structures? Here is perhaps a clue as to what the <strong>future of fashion<\/strong> would have been given to us already. Word to the <strong>cool hunters<\/strong>, the biggest trend in the coming years will be the so-called <strong>Cottage Style<\/strong>, a style that winks at <strong>loungewear<\/strong> to absorb soft textures and shapes, not overwhelming and made from natural materials. Be careful, this does not mean that we will only wear loose-fitting clothes and long skirts, but nature will be recalled in the style diktats in all its forms, from <strong>materials<\/strong> to <strong>shapes<\/strong>, up to colours. The change will also involve the <strong>production processes<\/strong>, which as great fashion houses, <strong>Giorgio Armani<\/strong> for example, have anticipated, will be imported to the decrease in production and<strong> waste<\/strong>, a great cause of the <strong>environmental disaster<\/strong> that involves us.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-329691 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/nature-recalls-and-the-cottage-style-is-a-trend-heres-how-the-coronavirus-changed-fashion-and-not-only\/attachment\/83943676_2886433084733841_4681782124870845791_n\/'><img width=\"1080\" height=\"1080\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/83943676_2886433084733841_4681782124870845791_n.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-329704\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/83943676_2886433084733841_4681782124870845791_n.jpg 1080w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/83943676_2886433084733841_4681782124870845791_n-150x150.jpg 150w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/83943676_2886433084733841_4681782124870845791_n-300x300.jpg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/83943676_2886433084733841_4681782124870845791_n-768x768.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/83943676_2886433084733841_4681782124870845791_n-1024x1024.jpg 1024w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/83943676_2886433084733841_4681782124870845791_n-100x100.jpg 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-329704'>\n\t\t\t\t@stefanoboeriarchitetti\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>It is as if the<strong> global pandemic<\/strong> to which we have all been subject has redefined the<strong> scale of priorities<\/strong> by involving the most important sectors of industry. Think also of <strong>architecture<\/strong>, <strong>Stefano Boeri<\/strong> with the <strong>Bosco Verticale<\/strong> in Milan had already marked a profound change. Green and nature will also be the protagonists of the <strong>design<\/strong> of the structures, which will move more and more frequently from the big cities to go back to where mother nature conceived them. The remediation of some territories where <strong>tradition and innovation<\/strong> will meet to become the new <strong>housing centres<\/strong> of the future is already underway in <strong>Italy<\/strong>.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-329691 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/nature-recalls-and-the-cottage-style-is-a-trend-heres-how-the-coronavirus-changed-fashion-and-not-only\/attachment\/100480915_542729766633101_2362968080919643127_n\/'><img width=\"1080\" height=\"1350\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/100480915_542729766633101_2362968080919643127_n.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/100480915_542729766633101_2362968080919643127_n.jpg 1080w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/100480915_542729766633101_2362968080919643127_n-240x300.jpg 240w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/100480915_542729766633101_2362968080919643127_n-768x960.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/100480915_542729766633101_2362968080919643127_n-819x1024.jpg 819w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>What about professions? We will return to primary activities by combining the <strong>know-how<\/strong> developed in the <strong>era of digitalization<\/strong> with simpler tasks such as fishing and agriculture. All this will be implemented by incentivizing the <strong>new generations<\/strong> to study innovative methods to redefine the concept of primary and natural. <strong>Influencers<\/strong> all over the world seem to have already embraced the trend. Have you also noticed how, after<strong> Covid-19<\/strong>, the first releases were not in the world shopping capitals but in farmhouses, lakes and countryside? <strong>Chiara Ferragni<\/strong> was the first to publish the shots of her first days out on social networks and they all have a minimum common denominator:<strong> nature and open spaces<\/strong>. Could it be the beginning of a new era?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Guggenheim confirmed this a few days ago, but already the SS 2020 fashion shows had anticipated it: the future [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":329710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[6,3,8],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/329691"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=329691"}],"version-history":[{"count":2,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/329691\/revisions"}],"predecessor-version":[{"id":331557,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/329691\/revisions\/331557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/329710"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=329691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=329691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=329691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}