{"id":329819,"date":"2020-06-16T10:52:57","date_gmt":"2020-06-16T10:52:57","guid":{"rendered":"http:\/\/magazine.theblondesalad.com\/?p=329819"},"modified":"2020-06-16T10:52:57","modified_gmt":"2020-06-16T10:52:57","slug":"givenchy-takes-a-streetwear-turn-again-whos-matthew-williams-the-new-creative-director-of-the-maison","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/fashion\/givenchy-takes-a-streetwear-turn-again-whos-matthew-williams-the-new-creative-director-of-the-maison\/","title":{"rendered":"GIVENCHY TAKES A STREETWEAR TURN (AGAIN)! WHO\u2019S MATTHEW WILLIAMS THE NEW CREATIVE DIRECTOR OF THE MAISON"},"content":{"rendered":"<p>The rumour had been around for a few months, but confirmation has finally arrived! In a few days, <strong>Matthew Williams<\/strong> will be the new artistic director of the French fashion house<strong> Givenchy<\/strong>. Unexpected and unsettling is the streetwear turn that once again the Maison has decided to take, replacing <strong>Clare Waight Keller<\/strong>, at the reins of the brand since 2017, with the unconventional Williams. But who is him?<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-329819 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/givenchy-takes-a-streetwear-turn-again-whos-matthew-williams-the-new-creative-director-of-the-maison\/attachment\/infoimaxtree-com-130\/'><img width=\"2574\" height=\"3861\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1594.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1594.jpg 2574w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1594-200x300.jpg 200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1594-768x1152.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1594-683x1024.jpg 683w\" sizes=\"(max-width: 2574px) 100vw, 2574px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>For those unfamiliar with it, <strong>Matthew Williams<\/strong> is the founder of the<strong> 1017 Alyx 9SM<\/strong> brand. But let&#8217;s get to know him better! Born in Illinois but raised in <strong>California<\/strong>, the designer is now a point of reference in the <strong>streetwear<\/strong> world. He first made himself known to work alongside international artists until becoming the first artistic director of<strong> Lady Gaga<\/strong> from 2008 to 2010. His training moves away from the conventional ones, he grew up breathing and experiencing streetwear combining it with a passion for fashion and <strong>tailoring<\/strong> unique in this universe. The friendships gained over the years in California brought him closer to big names in the fashion scene, starting from the photographer <strong>Nick Knight<\/strong> up to <strong>Kanye West<\/strong>, who will crown him artistic director of his <strong>Studio Donda<\/strong>. Last but not least the collaborations with <strong>Virgil Abloh<\/strong>, <strong>Heron Preston<\/strong> and <strong>Justin Saunders<\/strong>. <strong>Matthew Williams<\/strong> decides to create his own brand in 2015, first named Alyx in honour of his daughter and then expanded to<strong> 1017 Alyx9SM<\/strong> (1017 in reference to his date of birth and 9SM as a tribute to the name of the New York studio where everything began). Alyx&#8217;s debut was an unexpected <strong>success<\/strong>, also thanks to the collaboration of <strong>Luca Benini<\/strong>, founder of <strong>Slam Jam<\/strong> who will lead him to become a finalist of the coveted <strong>Prix LVMH<\/strong> in 2016, starting to market his products at fashion giants such as <strong>Dover Street Market<\/strong> and <strong>Opening Ceremony<\/strong>.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-329819 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/givenchy-takes-a-streetwear-turn-again-whos-matthew-williams-the-new-creative-director-of-the-maison\/attachment\/infoimaxtree-com-131\/'><img width=\"2387\" height=\"3581\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RF20-0490.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RF20-0490.jpg 2387w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RF20-0490-200x300.jpg 200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RF20-0490-768x1152.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RF20-0490-683x1024.jpg 683w\" sizes=\"(max-width: 2387px) 100vw, 2387px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/givenchy-takes-a-streetwear-turn-again-whos-matthew-williams-the-new-creative-director-of-the-maison\/attachment\/infoimaxtree-com-132\/'><img width=\"2574\" height=\"3861\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1497.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1497.jpg 2574w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1497-200x300.jpg 200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1497-768x1152.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1497-683x1024.jpg 683w\" sizes=\"(max-width: 2574px) 100vw, 2574px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/givenchy-takes-a-streetwear-turn-again-whos-matthew-williams-the-new-creative-director-of-the-maison\/attachment\/infoimaxtree-com-133\/'><img width=\"2574\" height=\"3861\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1159.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1159.jpg 2574w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1159-200x300.jpg 200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1159-768x1152.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1159-683x1024.jpg 683w\" sizes=\"(max-width: 2574px) 100vw, 2574px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/givenchy-takes-a-streetwear-turn-again-whos-matthew-williams-the-new-creative-director-of-the-maison\/attachment\/infoimaxtree-com-134\/'><img width=\"2387\" height=\"3581\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RF20-0095.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RF20-0095.jpg 2387w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RF20-0095-200x300.jpg 200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RF20-0095-768x1152.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RF20-0095-683x1024.jpg 683w\" sizes=\"(max-width: 2387px) 100vw, 2387px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/givenchy-takes-a-streetwear-turn-again-whos-matthew-williams-the-new-creative-director-of-the-maison\/attachment\/infoimaxtree-com-135\/'><img width=\"2574\" height=\"3861\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1159-1.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1159-1.jpg 2574w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1159-1-200x300.jpg 200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1159-1-768x1152.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Alyx-m-RS20-1159-1-683x1024.jpg 683w\" sizes=\"(max-width: 2574px) 100vw, 2574px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Williams&#8217; creations are relatively new for <strong>Givenchy<\/strong>, the style is eclectic, minimalist and <strong>street-minded<\/strong> without neglecting any<strong> qualitative details<\/strong>. In an interview with <strong>Business Of Fashion<\/strong>, the designer underlined how his creations want to become the emblem of<strong> modern craftsmanship<\/strong> by acting as a bridge for kids who wear tees and sneakers but with his brand they can discover tailoring and excellent materials. Williams&#8217; passion for craftsmanship led him to move to<strong> Italy<\/strong> to convert his production into<strong> luxury streetwear<\/strong>, working cheek to cheek with <strong>Luca Benini<\/strong>.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-329819 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/givenchy-takes-a-streetwear-turn-again-whos-matthew-williams-the-new-creative-director-of-the-maison\/attachment\/givenchy-rs15-2000\/'><img width=\"933\" height=\"1400\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RS15-2000.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RS15-2000.jpg 933w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RS15-2000-200x300.jpg 200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RS15-2000-768x1152.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RS15-2000-682x1024.jpg 682w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/givenchy-takes-a-streetwear-turn-again-whos-matthew-williams-the-new-creative-director-of-the-maison\/attachment\/givenchy-rf15-4880\/'><img width=\"930\" height=\"1400\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RF15-4880.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RF15-4880.jpg 930w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RF15-4880-199x300.jpg 199w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RF15-4880-768x1156.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RF15-4880-680x1024.jpg 680w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/givenchy-takes-a-streetwear-turn-again-whos-matthew-williams-the-new-creative-director-of-the-maison\/attachment\/givenchy-rf16-2181\/'><img width=\"930\" height=\"1400\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RF16-2181.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RF16-2181.jpg 930w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RF16-2181-199x300.jpg 199w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RF16-2181-768x1156.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/06\/Givenchy-RF16-2181-680x1024.jpg 680w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>In reality, the change of course towards<strong> luxury streetwear<\/strong> is not new for <strong>Givenchy<\/strong>. Before the (can we say it?) unsuccessful artistic direction of <strong>Clare Waight Keller<\/strong>, who became famous for the Givenchy wedding dress made for <strong>Meghan Markle<\/strong>, the brand had already known the streetwear world. With who? As you know with <strong>Riccardo Tisci<\/strong>, who is the creative director of the Maison from 2005 to 2017, making the brand successful and with a unique reputation. Also, in this case, it was an Italian who brought the revolution to <strong>Givenchy<\/strong> and, despite the origins of Williams from overseas, the importance he gives to the Italian manufacture seems to have brought a bit of <strong>Italy<\/strong> back to the heart of the Maison. The news about Matthew Williams and family headquarters is not yet official: will he move to Paris or will he take over the reins of the French fashion house from Italy? But above all, will <strong>luxury streetwear<\/strong> still be the <strong>key to Givenchy&#8217;s success<\/strong>? We&#8217;ll see!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rumour had been around for a few months, but confirmation has finally arrived! In a few days, Matthew Williams [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":329840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[3],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/329819"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=329819"}],"version-history":[{"count":1,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/329819\/revisions"}],"predecessor-version":[{"id":329842,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/329819\/revisions\/329842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/329840"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=329819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=329819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=329819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}