{"id":330411,"date":"2020-07-07T15:36:16","date_gmt":"2020-07-07T15:36:16","guid":{"rendered":"https:\/\/theblondesalad.com\/?p=330411"},"modified":"2020-09-08T15:40:17","modified_gmt":"2020-09-08T15:40:17","slug":"dior-show-lecce-cruise-2021","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/fashion\/dior-show-lecce-cruise-2021\/","title":{"rendered":"Dior: There Will Be A Cruise 2021 Show In Lecce But Without Spectators"},"content":{"rendered":"<p>The time has come to deal with the consequences that the<strong> Covid-19<\/strong> tragedy has meant for all of us and for the central sectors of the market, such as <strong>fashion<\/strong>. We notice it every day walking on the streets, going out for dinner and working from the desks of our homes in smart working, but what do the <strong>big brands<\/strong> think about it? Fashion was literally bombarded by a<strong> pandemic<\/strong> that could have definitively <strong>overturned all its balances<\/strong>, prompting the big <strong>fashion houses<\/strong> to change their modus and face a reality that is no longer as before, at least for now. For some months now there has been talking of how the highly anticipated <strong>fashion weeks<\/strong> will be converted following the <strong>Coronavirus<\/strong>, the moment par excellence of <strong>show-offs<\/strong> and sharing to the general public could change forever but what is the best way to do it? On the fashion shows of September in the great <strong>epicentres<\/strong> of the fashion world, everything is still silent, but there are those who, like<strong> Dior<\/strong>, have chosen to go on adapting to what the change in progress commands.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-330411 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/dior-show-lecce-cruise-2021\/attachment\/schermata-2020-07-06-alle-12-45-10\/'><img width=\"1092\" height=\"727\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/Schermata-2020-07-06-alle-12.45.10.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/Schermata-2020-07-06-alle-12.45.10.png 1092w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/Schermata-2020-07-06-alle-12.45.10-300x200.png 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/Schermata-2020-07-06-alle-12.45.10-768x511.png 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/Schermata-2020-07-06-alle-12.45.10-1024x682.png 1024w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/Schermata-2020-07-06-alle-12.45.10-585x389.png 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/Schermata-2020-07-06-alle-12.45.10-790x526.png 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/Schermata-2020-07-06-alle-12.45.10-2x1.png 2w\" sizes=\"(max-width: 1092px) 100vw, 1092px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>It was only in March that it was said that each fashion show, the <strong>Cruise<\/strong> in particular, should have left the catwalks and even the <strong>Maison Christian Dior<\/strong> seemed to have cancelled all its appointments, in particular the first one in <strong>Italy<\/strong>scheduled for last June. But something has changed! The Parisian fashion house directed by the brilliant and beloved<strong>Maria Grazia Chiuri<\/strong> has reconfirmed its<strong> first major Italian event<\/strong>: the <strong>Cruise 2021<\/strong> fashion show will be held and will have <strong>Lecce<\/strong> as an exceptional location, as scheduled. If the <strong>shopping experience<\/strong> and boutiques adapt to the <strong>post COVID world<\/strong>, why shouldn&#8217;t <strong>fashion shows<\/strong> do it too? The<strong> Dior Cruise 2021<\/strong> fashion show will be held in Lecce, Puglia, on <strong>July 22nd<\/strong>. It was announced, as is now customary, through a digital press conference by <strong>Maria Grazia Chiuri<\/strong> and <strong>Pietro Beccari<\/strong>, managing director of the brand. The idea is to carry on a<strong> fundamental tradition<\/strong> for fashion brands while having to adapt to what the health rules provide: to present the collections behind closed doors.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CByWBGGKUNE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CByWBGGKUNE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CByWBGGKUNE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Yesterday we announced the Cruise Show will be held in Lecce on July 22 2020. It will be a special show with no audience, in compliance with all health regulations. Preparing this project was complex as we had to consider people\u2019s safety but also wanted to show that we are taking a step into the future. I\u2019d like to thank Dior, Pietro Beccari, Olivier Bialobos, Marinella Senatore, Pietro Ruffo, Fondazione della musica della taranta, Paolo Buonvino, Edoardo Winspeare, Le Costantine, Marilena Sparasci &#8211; Tombolo, Agostino Branca, Tessitura Calabrese for all the hard work.<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/mariagraziachiuri\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Maria Grazia Chiuri<\/a> (@mariagraziachiuri) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2020-06-23T17:58:01+00:00\">Jun 23, 2020 at 10:58am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>The emotions that a live show can give are irreplaceable, even from well-kept <strong>live streaming<\/strong>, that&#8217;s why explains the <strong>CEO<\/strong> of <strong>Dior<\/strong>, the brand has chosen to keep the <strong>Cruise<\/strong> in any case despite the important choice to give up the beloved audience. <strong>Lecce<\/strong> was an even more important choice: the hometown of the Chiuri family, the <strong>Apulian paradise<\/strong> will be the background that will try to remedy the lack of a <strong>Parisian catwalk<\/strong>, mixing details and <strong>craftsmanship<\/strong> with the local masterpieces, brought to the catwalk by native potters and carpenters. The <strong>bet<\/strong> is in the name not only of fashion but also of all those who are committed to transforming the show into an<strong> unforgettable event<\/strong>. <strong>Maria Grazia Chiuri<\/strong> has in fact declared \u201cFashion is not and must not be just clothes: this show was born both as a thank you to my father, who taught me to believe in myself always, and to show the new generations what immense heritage we have close, and what opportunities for the future it offers \u201d. The<strong> Piazza Duomo of Lecce<\/strong>, although not crowded with people, there is only (perhaps) some celebrity talk, it will be an example not only for <strong>high fashion brands<\/strong> but for all those who believe in change and find the<strong> ability to adapt<\/strong> their key to success. We can&#8217;t wait to see what this <strong>unprecedented show<\/strong> can reserve for us, in the meantime do not miss the live broadcast today, <strong>Monday 6 July<\/strong>, in which the presentation of the<strong> Haute Couture<\/strong> collection will be held strictly in digital format.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The time has come to deal with the consequences that the Covid-19 tragedy has meant for all of us and [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":330414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[3],"tags":[1196,758,2996],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/330411"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=330411"}],"version-history":[{"count":1,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/330411\/revisions"}],"predecessor-version":[{"id":330418,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/330411\/revisions\/330418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/330414"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=330411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=330411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=330411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}