{"id":330491,"date":"2020-07-08T16:38:05","date_gmt":"2020-07-08T16:38:05","guid":{"rendered":"https:\/\/theblondesalad.com\/?p=330491"},"modified":"2020-09-08T16:38:22","modified_gmt":"2020-09-08T16:38:22","slug":"burberry-tb-summer-monogram","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/fashion\/burberry-tb-summer-monogram\/","title":{"rendered":"TB Summer Monogram: Burberry&#8217;s All-Digital Post Pandemic Fashion Approach"},"content":{"rendered":"<p>Stylistic renewal also in the<strong> Burberry<\/strong> house for this unprecedented <strong>Summer 2020<\/strong>. The iconic English brand, directed by the beloved <strong>Riccardo Tisci<\/strong> has chosen to create a new logo: <strong>Thomas Burberry Summer Monogram<\/strong> is the name of the pattern that in a few days has already made the fashion victims from all over the world fall in love, the super DJ <strong>Peggy Gou<\/strong> included. Designed by creative director Tisci together with art director <strong>Peter Saville<\/strong>, <strong>TB Summer Monogram<\/strong> has a pop and unconventional attitude. The intertwined initials of the founder, Thomas Burberry meet a <strong>chunky font<\/strong> and mix with typically <strong>summer nuances<\/strong> such as dark beige, cobalt blue, graphite and flashes of neon orange. The collection in which it is the protagonist is composed of <strong>light pieces<\/strong> that recall iconic shapes of the brand and new trendy garments such as<strong> lycra leotards<\/strong>, rubber sandals, <strong>leggings<\/strong>, <strong>bikinis<\/strong> and irresistible accessories such as <strong>teddy bags<\/strong> and fanny packs.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oF3fVB8Y1Qc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-330491 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/burberry-tb-summer-monogram\/attachment\/kendall1\/'><img width=\"1440\" height=\"1800\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL1.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-330495\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL1.jpg 1440w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL1-240x300.jpg 240w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL1-768x960.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL1-819x1024.jpg 819w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL1-1200x1500.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL1-585x731.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL1-790x988.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL1-1x1.jpg 1w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-330495'>\n\t\t\t\t@kendalljenner\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/burberry-tb-summer-monogram\/attachment\/peggygou_3\/'><img width=\"1440\" height=\"1794\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_3.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-330497\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_3.jpg 1440w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_3-241x300.jpg 241w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_3-768x957.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_3-822x1024.jpg 822w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_3-1200x1495.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_3-585x729.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_3-790x984.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_3-1x1.jpg 1w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-330497'>\n\t\t\t\t@peggygou_\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/burberry-tb-summer-monogram\/attachment\/riccardotisci\/'><img width=\"1080\" height=\"719\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/RICCARDOTISCI.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-330499\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/RICCARDOTISCI.jpg 1080w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/RICCARDOTISCI-300x200.jpg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/RICCARDOTISCI-768x511.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/RICCARDOTISCI-1024x682.jpg 1024w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/RICCARDOTISCI-585x389.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/RICCARDOTISCI-790x526.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/RICCARDOTISCI-2x1.jpg 2w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-330499'>\n\t\t\t\t@kendalljenner\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/burberry-tb-summer-monogram\/attachment\/peggygou_1\/'><img width=\"1440\" height=\"1800\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_1.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-330501\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_1.jpg 1440w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_1-240x300.jpg 240w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_1-768x960.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_1-819x1024.jpg 819w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_1-1200x1500.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_1-585x731.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_1-790x988.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_1-1x1.jpg 1w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-330501'>\n\t\t\t\t@peggygou_\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/burberry-tb-summer-monogram\/attachment\/peggygou_\/'><img width=\"1440\" height=\"1800\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-330503\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_.jpg 1440w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_-240x300.jpg 240w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_-768x960.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_-819x1024.jpg 819w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_-1200x1500.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_-585x731.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_-790x988.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_-1x1.jpg 1w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-330503'>\n\t\t\t\t@peggygou_\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/burberry-tb-summer-monogram\/attachment\/peggygou_2\/'><img width=\"1440\" height=\"1800\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_2.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-330505\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_2.jpg 1440w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_2-240x300.jpg 240w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_2-768x960.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_2-819x1024.jpg 819w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_2-1200x1500.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_2-585x731.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_2-790x988.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/peggygou_2-1x1.jpg 1w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-330505'>\n\t\t\t\t@peggygou_\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/burberry-tb-summer-monogram\/attachment\/kendall-8\/'><img width=\"1440\" height=\"1800\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-330507\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL.jpg 1440w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL-240x300.jpg 240w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL-768x960.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL-819x1024.jpg 819w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL-1200x1500.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL-585x731.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL-790x988.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2020\/09\/KENDALL-1x1.jpg 1w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-330507'>\n\t\t\t\t@kendalljenner\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>But what is the real news brought by the <strong>TB Summer Monogram<\/strong>? The all <strong>2.0 approach<\/strong> typical of the era in which we live, especially post-pandemic. In fact, the campaign was conceived as a &#8220;journey from reality to fantasy&#8221; that merges real-life with<strong> CGI<\/strong> (Computer Generated Imaginary)<strong> technology<\/strong>. We could only expect something like this from Tisci&#8217;s iconic<strong> disruptive mind<\/strong>, which has also managed to make a traditional brand like Burberry a leader in the fashion innovation sector. The video created by photographer <strong>Nick Knight<\/strong> blends the naturalness of the real shot with the fantasy of the geometries. The face of the campaign is the supermodel<strong> Kendall Jenner<\/strong> who moves within this digital realm wearing both male and female garments, giving life to <strong>4 different characters<\/strong>. The video is accompanied by selfies taken by the model herself in her home, to give a sense of <strong>unmistakable naturalness<\/strong> to the entire communication project. The collection will be available in selected <strong>Burberry<\/strong> boutiques and online on the brand&#8217;s website from 1 July. From today instead, Wednesday<strong> 8 July<\/strong>, thanks to a global partnership, the collection will also be sold on <a href=\"http:\/\/farfetch.com\/\"><strong>farfetch.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stylistic renewal also in the Burberry house for this unprecedented Summer 2020. The iconic English brand, directed by the beloved [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":330509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[3],"tags":[1259,1589,3004],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/330491"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=330491"}],"version-history":[{"count":1,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/330491\/revisions"}],"predecessor-version":[{"id":330513,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/330491\/revisions\/330513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/330509"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=330491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=330491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=330491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}