{"id":330620,"date":"2020-07-20T10:36:46","date_gmt":"2020-07-20T10:36:46","guid":{"rendered":"https:\/\/theblondesalad.com\/?p=330620"},"modified":"2020-09-10T15:19:52","modified_gmt":"2020-09-10T15:19:52","slug":"top-shows-milan-digital-fashion-week","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/fashion\/top-shows-milan-digital-fashion-week\/","title":{"rendered":"The Top Shows Of This First Milan Digital Fashion Week"},"content":{"rendered":"

Streaming fashion<\/strong> seemed a concept as far away from the mind of every exponent of the trendy jet set until some time ago; due to COVID-19<\/strong>, on the other hand, it was necessary to make a leap forward in time and arrive at pies equal to what promises to be the future of the fashion system<\/strong>. In fact, the first digital fashion week<\/strong> in Milan has just ended, inaugurated by the mayor Beppe Sala<\/strong> so \u201cMilan is Fashion and Fashion is Milan. The time has come to react, to make the city live, to reinvent itself and build a new normal \u201d. A new normality is precisely what fashion is going against, a normality that perhaps more than new is perhaps required as stated by Carlo Capasa<\/strong>, President of the National Chamber of Italian Fashion<\/strong>: “This event was born as a response to social distancing and difficulty to travel imposed by the world health situation \u201d. But will the health situation, once curbed, make everything return as before? Why could we not instead be faced with real democratization<\/strong> of fashion? Milan Digital Fashion Week<\/strong> has in fact given anyone the opportunity to peek through the backstages<\/strong> of the fashion shows, admire the looks in a live\u00a0front-row<\/strong>\u00a0and get an idea of \u200b\u200bwhat will be the trends<\/strong> of next year, without having to learn them from any intermediary. Positive or negative it is, this is a judgment that we leave to you, the truth is that this Digital Fashion Week<\/strong> has been much more successful<\/strong> than the previous ones, obviously complicit in the social networks that have made themselves ambassadors. Many more people have been involved in the construction of the fashion system<\/strong>, giving the possibility, even to those who have never had it, to know a reality that too often appears distant and intangible<\/strong>. The engagement<\/strong> created by the streaming<\/strong> of the fashion shows has given way not only to brands to explain the values \u200b\u200b<\/strong>at the heart of the collections to a wider audience<\/strong> but also to enthusiasts to feel part of a world that is often considered too snobbish. To draw conclusions, perhaps it is too early, we will see in a few months if fashion decides to continue riding this democratic wave<\/strong> or will return to taking on the charm of the unreachable<\/strong>; in the meantime, for those who missed them, here are some of our favourite “shows<\/strong>“, if you can still call them so, of this first MILANO DIGITAL FASHION WEEK<\/strong>:<\/p>\n

GUCCI EPILOGUE<\/strong><\/p>\n

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First look for #GucciEpilogue designed by @alessandro_michele, a 70s influenced silhouette with a #GucciKenScott printed headpiece and new bag design. Photo by @mark_peckmezian. See the collection in the live stream through link in bio. @kenscott.archives #AlessandroMichele #mfw #MilanoDigitalFashionWeek<\/a><\/p>\n

A post shared by Gucci Official<\/a> (@gucci) on