{"id":332314,"date":"2020-09-28T11:10:39","date_gmt":"2020-09-28T11:10:39","guid":{"rendered":"https:\/\/theblondesalad.com\/?p=332314"},"modified":"2020-09-28T11:10:39","modified_gmt":"2020-09-28T11:10:39","slug":"mfw-fashion-shows-recap-ss2021","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/fashion\/mfw-fashion-shows-recap-ss2021\/","title":{"rendered":"MFW Fashion Shows Recap"},"content":{"rendered":"

Milan Fashion Week<\/strong> has just ended and taking stock this year requires an extra effort. The questions are many: Was it right to do it? Do the designers still have something to say?<\/strong> Does pr\u00eat-\u00e0-porter<\/strong> fashion still play a central role? Finding an answer is even more complicated. Undoubtedly, the brands had to reinvent themselves, find a trick that would allow them to be attractive on a market that is objectively frozen, but above all to face a reality made up of distance, without an audience and with the help of digital technology<\/strong> in all its forms. We saw avatars, dolls, virtual paths and someone came out the winner. Strange but true, it seems to have been precisely those brands that perhaps seemed very far from such a modern and avant-garde approach<\/strong>, one of them being Emporio Armani<\/strong> and the video made at Silos for the new collection (see here<\/strong><\/a>). Others have reconfirmed, like GCDS<\/strong>, their disruptive soul and in step with the times, others however have suffered. We are at the beginning and the attempts always foresee a possibility of failure<\/strong>, but have we really seen any news on the catwalk? The attention from the garments<\/strong> has been diverted, they have taken a back seat to emphasize communication and let the public breathe the same new air that brands breathe. In general, if we were to draw a line and reveal the result of this unusual equation, it is difficult to choose a brand that has taken advantage of the period of stop imposed by the lockdown from a stylistic<\/strong> point of view, but certainly many are those who have finally decided to open up to a new, different and technologically advanced world. Technology<\/strong>, sustainability<\/strong>, longevity<\/strong>, return to origins are the themes at the center of this new fashionable prospect that, for better or worse, have all been generically probed during this MFW<\/strong>, but of all the news that the world of fashion is facing, which will become a trend ?<\/strong><\/p>\n

PHILOSOPHY BY LORENZO SERAFINI\u00a0<\/span><\/strong><\/p>\n\n\t\t