{"id":336284,"date":"2021-02-18T12:14:08","date_gmt":"2021-02-18T12:14:08","guid":{"rendered":"https:\/\/theblondesalad.com\/?p=336284"},"modified":"2021-02-19T13:53:34","modified_gmt":"2021-02-19T13:53:34","slug":"kendall-jenner-launches-818-tequila","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/lifestyle\/kendall-jenner-launches-818-tequila\/","title":{"rendered":"Kendall Jenner Launches 818 Tequila"},"content":{"rendered":"<p>Model <strong>Kendall Jenner<\/strong> has landed in the food &amp; beverage market with her new brand of <strong>Tequila 818<\/strong>. Tequila 818 owes its name to the <strong>Calabasas<\/strong> prefix, the place where she lives, and seems to be the result of a project that the model has secretly kept for<strong> 4 years<\/strong>. But why a tequila brand and what were the reactions of her and non-her followers?<\/p>\n<p>Let&#8217;s start by saying that, like every project of the <strong>Kardashian<\/strong> family, even the launch of tequila 818 was not pardoned by <strong>criticism<\/strong>. The news was launched by the beautiful Kendall who posted on her<strong> Instagram<\/strong> profile a photo that tells of the tasting journey between <strong>competitions<\/strong>, won worldwide, and tastings that led her to the choice of the one that, without delay, has called<strong> the best tequila<\/strong>\u00a0she&#8217;s ever drunk. As can be seen from the label posted by Jenner herself, 818 is a tequila produced <strong>100% with blue agaves<\/strong> of which, for now, we only know, thanks to the dedicated Instagram page, which will be offered in three different\u00a0drinks:\u00a0<strong>Blanco Tequila,<\/strong> <strong>Reposado Tequila<\/strong> and<strong> A\u00f1ejo Tequila<\/strong>, differentiated according to its aging. Nothing is known about the<strong> release date<\/strong> yet, but it seems that drink aficionados can&#8217;t wait to try it.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CLXIC-VDSVz\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Visualizza questo post su Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CLXIC-VDSVz\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Un post condiviso da Kendall (@kendalljenner)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>The protagonists of<strong> Keeping Up With The Kardashian<\/strong> had already spoiled the news, which did not go unnoticed by the most attentive fans. In fact, on a recent trip to Mexico, the Kardashian sisters posted photos in which this phantom bottle of Tequila was seen in the background and where? Right in<strong> Jalisco<\/strong>, where the <strong>818<\/strong> is produced. From here, however, the first criticisms started! There are those who say that 818 is not a <strong>true Mexican<\/strong> tequila, which, like Italian or French wines, must be produced according to very strict <strong>rules<\/strong> imposed by the state regarding the<strong> manufacture<\/strong> and <strong>labeling<\/strong> of products. But is a name with a Californian prefix enough not to make it authentic? In reality, contrary to what the critics say, Jenner&#8217;s Tequila does not seem to disregard the rules, the <strong>818<\/strong> has, like all other tequilas, an identification number that corresponds to the distillery that produced it. That of Kendall Jenner corresponds to<strong> La Cofradia<\/strong>, a Mexican private distillery that owns more than <strong>60 brands<\/strong> currently in production including <strong>Adoro Tequila<\/strong> and <strong>Casa Noble<\/strong>. So, pass the criticism that the name does not exactly recall Mexican culture (truthful), but it seems that Kendall has not done anything against the regulations of spirits.<\/p>\n<p>In reality, the celebrities who have launched into the beverage market are many: <strong>George Clooney<\/strong> launched Casamigos tequila in 2013 sold four years later for<strong> 1 billion<\/strong> dollars, together with him the names of The Rock, <strong>Nick Jonas<\/strong>\u00a0and <strong>Adam Levine\u00a0<\/strong>appear in the distillate market, all owners or partners of tequila brands. Not to mention the wine market where names like <strong>Post Malone<\/strong>, <strong>Brad Pitt<\/strong>, <strong>Jennifer Aniston<\/strong>, Jay-z and many more. Sister <strong>Kim Kardashian<\/strong>, Kendall&#8217;s supporter, admitted on the web that she had never been a drinker before tasting tequila <strong>818. <\/strong>Is\u00a0it\u00a0destined to become the exceptional tequila during social events among celebrities? We&#8217;ll see, the truth is that, in a <strong>pandemic period<\/strong>, a drink certainly doesn&#8217;t hurt anyone, celebs or not!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Model Kendall Jenner has landed in the food &amp; beverage market with her new brand of Tequila 818. Tequila 818 [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":336277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[8],"tags":[3056],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/336284"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=336284"}],"version-history":[{"count":1,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/336284\/revisions"}],"predecessor-version":[{"id":336285,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/336284\/revisions\/336285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/336277"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=336284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=336284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=336284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}