{"id":339436,"date":"2021-05-21T15:45:17","date_gmt":"2021-05-21T15:45:17","guid":{"rendered":"https:\/\/theblondesalad.com\/?p=339436"},"modified":"2021-05-21T15:45:17","modified_gmt":"2021-05-21T15:45:17","slug":"tarte-unveils-the-secret-of-its-most-popular-make-up-products","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/uncategorized\/tarte-unveils-the-secret-of-its-most-popular-make-up-products\/","title":{"rendered":"Tarte Unveils The Secret Of Its Most Popular Make-up Products"},"content":{"rendered":"<p>Conceived with the idea of \u200b\u200bgiving life to make-up products that are easy to use and that are also good for the skin, <strong>Tarte<\/strong> is undoubtedly one of the most loved beauty brands. The famous concealers and mascara tell the story of <strong>Maureen Kelly<\/strong>, founder of the brand, who has chosen to revolutionize the approach to make-up forever. In fact, all Tarte products combine<strong> skincare<\/strong> with cosmetics thanks to the formulations that mix <strong>natural ingredients<\/strong> based on fruits, plants and oils with a unique beauty know-how. We met Maureen for you to let us reveal all the secrets of Tarte, from now finally available also in Italy exclusively at\u00a0<strong>Sephora<\/strong><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-339436 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/uncategorized\/tarte-unveils-the-secret-of-its-most-popular-make-up-products\/attachment\/tarte_-360_347_actuality_solo_2-2\/'><img width=\"360\" height=\"347\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2021\/05\/tarte_-360_347_actuality_solo_2.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2021\/05\/tarte_-360_347_actuality_solo_2.jpg 360w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2021\/05\/tarte_-360_347_actuality_solo_2-300x289.jpg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2021\/05\/tarte_-360_347_actuality_solo_2-1x1.jpg 1w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><b>TBS: Hello Maureen, you define yourself a \u201cmakeup maniac\u201d, can you tell us something about this passion and what do you think is the most important aspect about makeup? <\/b><\/p>\n<p><b>Maureen Kelly:<\/b> I\u2019m not a makeup artist, but I\u2019ve always loved makeup ever since I was a little girl. The reason I started Tarte was because I was frustrated with the options that were available to me at the beauty counter. I wanted products that could give me a flawless look, but were easy to use &amp; weren\u2019t going to wreck my skin. That drives everything we do at Tarte \u2013 we\u2019re creating fun, easy-to-use, multitasking essentials that are good for your skin &amp; take the guess work out of makeup.<\/p>\n<p><b>TBS: Tarte, your brand, is an easy-to-wear and long-lasting makeup and skincare brand, what can you tell us about it? How was it born?<\/b><\/p>\n<p><b>Maureen Kelly:<\/b> I created Tarte a little over 20 years ago in my 1-bedroom apartment in New York City to be a line of effortless, multi-tasking products that deliver real results. My goal from day 1 was to make products with powerful, naturally-derived ingredients that show people that makeup can be good for your skin while still looking beautiful &amp; lasting last all day.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-339436 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/uncategorized\/tarte-unveils-the-secret-of-its-most-popular-make-up-products\/attachment\/tarte_900_575_institutional_visual_1-2\/'><img width=\"900\" height=\"575\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2021\/05\/tarte_900_575_institutional_visual_1.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2021\/05\/tarte_900_575_institutional_visual_1.jpg 900w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2021\/05\/tarte_900_575_institutional_visual_1-300x192.jpg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2021\/05\/tarte_900_575_institutional_visual_1-768x491.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2021\/05\/tarte_900_575_institutional_visual_1-585x374.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2021\/05\/tarte_900_575_institutional_visual_1-790x505.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2021\/05\/tarte_900_575_institutional_visual_1-2x1.jpg 2w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><b>TBS: Tarte has finally arrived in Italy with Sephora, which are the products we must try and why? <\/b><\/p>\n<p><b>Maureen Kelly: <\/b>Our original <b>shape tape\u2122 concealer<\/b> &amp; <b>shape tape\u2122 ultra creamy concealer<\/b> \u2013 these are best-sellers &amp; with good reason! Our<b> shape tape\u2122 concealer<\/b> covers everything from dark circles to redness, pores &amp; acne scars. It does so much more than cover problems though, it\u2019s packed with skin-loving ingredients like mango &amp; shea butters to nourish skin &amp; licorice root to brighten. You can use it to brighten &amp; contour too! And our brand new <b>shape tape\u2122 ultra creamy concealer<\/b> has everything you love about shape tape\u2122 but with a new creamier texture for all skin types \u2013 especially dry\/mature skin! It\u2019s formulated with built-in eye cream for 24hr hydration &amp; features prickly pear \u2013 a plant that actually thrives &amp; flowers in dry, desert climates because it retains so much moisture \u2013 to brighten, hydrate, &amp; soothe skin.\u00a0 <b>face tape\u2122 foundation <\/b>is another one of my favorites, it\u2019s the foundation version of America\u2019s #1 concealer &amp; just like shape tape\u2122 it\u2019s made up of 40% smoothing technology! 100% &#8212; every person\u2014in our consumer study said it minimized the appearance of pores AND covered dark spots, redness &amp; imperfections. I LOVE our mascaras, they\u2019re the best. <b>lights, camera, lashes\u2122 4-in-1 mascara<\/b> has been my fave for years, but recently I\u2019ve also been loving our newer <b>maneater\u2122 mascara<\/b> as well \u2013 it instantly makes your eyes look bigger &amp; lifted, every time I wear it people ask me if I had lash extensions! I actually like to use both together, I call it cocktailing! I\u2019ll use lights, camera, lashes\u2122 on my top lashes to lift &amp; curl (it\u2019s like a push-up bra for your lashes!) &amp; maneater\u2122 on my bottom lashes to make sure it doesn\u2019t smudge if I\u2019m wearing eye cream (it\u2019s waterproof too!). Our <b>tartelette palettes<\/b> are also a must-try. We have 2 in Europe \u2013 our <b>tartelette in bloom palette &amp; tartelette toasted palette<\/b>. Both have 12 super wearable shades that you can mix &amp; match to create a bunch of different looks. They\u2019re also in coordinating rows so you have a foolproof look ready to go! We\u2019re actually launching in Italy with a limited-edition<b> tartelette juicy palette <\/b>too. This one is SUPERSIZE \u2013 it has 20 rosy &amp; bronze shades, it\u2019s our juiciest tartelette palette ever!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conceived with the idea of \u200b\u200bgiving life to make-up products that are easy to use and that are also good [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":339426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2,1],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/339436"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=339436"}],"version-history":[{"count":1,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/339436\/revisions"}],"predecessor-version":[{"id":339437,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/339436\/revisions\/339437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/339426"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=339436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=339436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=339436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}