{"id":347089,"date":"2022-07-06T22:42:50","date_gmt":"2022-07-06T22:42:50","guid":{"rendered":"https:\/\/theblondesalad.com\/?p=347089"},"modified":"2022-07-06T22:43:17","modified_gmt":"2022-07-06T22:43:17","slug":"anastasia-soare-interview-the-founder-of-anastasia-beverly-hills-launches-a-new-palette","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/beauty\/anastasia-soare-interview-the-founder-of-anastasia-beverly-hills-launches-a-new-palette\/","title":{"rendered":"Anastasia Soare interview: the founder of &#8216;Anastasia Beverly Hills&#8217; launches a new palette"},"content":{"rendered":"<p><strong>Anastasia Soare<\/strong>, aka <a href=\"https:\/\/theblondesalad.com\/en\/beauty\/no-makeup-makeup-when-the-fresh-faced-becomes-trendy\/\" target=\"_blank\" rel=\"noopener\"><em><strong>Anastasia Beverly Hills<\/strong><\/em><\/a>, is the well-known Romanian-American entrepreneur, founder and CEO of one of the most successful <a href=\"https:\/\/theblondesalad.com\/en\/beauty\/beauty-trends-juicy-bold-and-nineties-the-lip-trends-for-spring-summer-2022\/\" target=\"_blank\" rel=\"noopener\">cosmetics<\/a> companies.\u00a0After her studies, she immediately entered the diverse world of aesthetics, and is now considered the queen of the perfect brows.<\/p>\n<p>In 2019, <a href=\"https:\/\/theblondesalad.com\/en\/people\/kim-kardashian-and-kylie-jenner-may-not-be-two-peas-in-a-pod-anymore\/\" target=\"_blank\" rel=\"noopener\"><strong>Forbes<\/strong><\/a> listed Anastasia Soare among the richest and most influential self-made women in the world. She started out working as an aesthetician in a salon in Los Angeles, then after realising how perfect brows were to explore, she created the Golden Ratio Eyebrow Shaping Method. Anastasia subsequently launched her own make-up line, and this too would prove to be one of her greatest successes.<\/p>\n<p><strong>Anastasia Soare<\/strong>&#8216;s line is a true beauty philosophy and she is one of the most popular beauty gurus among celebrities, from <a href=\"https:\/\/theblondesalad.com\/en\/beauty\/skkn-by-kim-the-nine-skincare-products-created-by-kim-kardashian\/\" target=\"_blank\" rel=\"noopener\"><strong>Kim Kardashian<\/strong><\/a> to <strong>Oprah Winfrey<\/strong> and <strong>Sharon Stone<\/strong>. Her line is now all the rage around the world and her products are not only available on her sales platform but also at Dillard&#8217;s, Macy&#8217;s, Nordstrom, Sephora, ULTA and selected retailers in no less than 30 different countries.<\/p>\n<p>Among the latest innovations, the brand founded by Anastasia has recently launched the <strong>Nouveau Palette<\/strong>. It is ideal to experience this special palette as a journey through neutral shades and colours, ideal in everyday life, and others that are more intense and decidedly pop.<\/p>\n<p><strong>THE NOUVEAU PALETTE BY ANASTASIA BEVERLY HILLS<\/strong><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-347089 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/85b68b26-6256-41d6-85d1-ac2a4874bb65-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/85B68B26-6256-41D6-85D1-AC2A4874BB65-790x527.jpeg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/85B68B26-6256-41D6-85D1-AC2A4874BB65-790x527.jpeg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/85B68B26-6256-41D6-85D1-AC2A4874BB65-300x200.jpeg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/85B68B26-6256-41D6-85D1-AC2A4874BB65-768x512.jpeg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/85B68B26-6256-41D6-85D1-AC2A4874BB65-1024x683.jpeg 1024w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/85B68B26-6256-41D6-85D1-AC2A4874BB65-1200x800.jpeg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/85B68B26-6256-41D6-85D1-AC2A4874BB65-585x390.jpeg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/85B68B26-6256-41D6-85D1-AC2A4874BB65-2x1.jpeg 2w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/85B68B26-6256-41D6-85D1-AC2A4874BB65-1920x1280.jpeg 1920w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/1b35b2d5-2eeb-4697-96e0-e2aad759621b-2\/'><img width=\"790\" height=\"585\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/1B35B2D5-2EEB-4697-96E0-E2AAD759621B-790x585.jpeg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/1B35B2D5-2EEB-4697-96E0-E2AAD759621B-790x585.jpeg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/1B35B2D5-2EEB-4697-96E0-E2AAD759621B-300x222.jpeg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/1B35B2D5-2EEB-4697-96E0-E2AAD759621B-768x569.jpeg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/1B35B2D5-2EEB-4697-96E0-E2AAD759621B-1024x759.jpeg 1024w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/1B35B2D5-2EEB-4697-96E0-E2AAD759621B-1200x889.jpeg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/1B35B2D5-2EEB-4697-96E0-E2AAD759621B-585x433.jpeg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/1B35B2D5-2EEB-4697-96E0-E2AAD759621B-1x1.jpeg 1w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2022\/07\/1B35B2D5-2EEB-4697-96E0-E2AAD759621B-1920x1423.jpeg 1920w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p style=\"text-align: left;\">This palette features no less than 12 different shades, some with matt textures and tones, others metallic, ultra-bright and full of shimmer. The packaging is renewed, classy, glamorous and equipped with a large mirror so that the final result is perfectly in line with <em><strong>Anastasia Beverly Hills<\/strong> <\/em>imagery.<\/p>\n<p style=\"text-align: left;\"><strong>THE INTERVIEW WITH ANASTASIA SOARE<\/strong><\/p>\n<p><strong>Let&#8217;s start right away with the new palette&#8230;<\/strong><\/p>\n<p>The packaging is different, you see it at a glance, we used a new material. The palette comprises twelve beautiful colours that can be mixed to create new ones. There are combinations that can create really incredible proportions and depth.<\/p>\n<p><strong>What is the secret to making the best use of a palette like this?<\/strong><\/p>\n<p>The basic rule is to learn how to use make-up to create an illusion of perfection by enlarging or shrinking facial features. You can give new life to your face, just like in Leonardo da Vinci&#8217;s studies, the secret is to respect proportions. Right from the start, I wanted to teach my clients how to use my make-up, not just give them a top-quality palette. You have to observe, know and never stop studying our face to understand where you can improve.<\/p>\n<p><strong>A tip for the summer look?<\/strong><\/p>\n<p>The must-have product is Brow Freeze, it&#8217;s wonderful. Colourless and can be used by anyone, comb your eyebrows and you immediately get a fresh look. In summer you don&#8217;t need much make-up: an illuminant, a touch of lipstick like my Dusty Rose or Peach (I&#8217;m obsessed with this colour) and there you have the perfect Summer Look.<\/p>\n<p><strong>How did your collaboration with RuPaul Drag Race come about?<\/strong><\/p>\n<p>My daughter and I love RuPaul, we have been watching the show since the very first episodes. When I came to the US I was an immigrant, I started working in a Beauty Salon and the gay community welcomed and supported me, they introduced me to new clients and taught me the business. So I started working with big celebrities and it came natural to reciprocate, that&#8217;s the sense of community.\u00a0 But the reason we watched Drag Race was because drag girls know contouring better than anyone, make-up that becomes art, such a wonderful and true concept that had to be supported.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anastasia Soare, aka Anastasia Beverly Hills, is the well-known Romanian-American entrepreneur, founder and CEO of one of the most successful [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":346942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2],"tags":[51,3437,231,185,52,3438,3056],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/347089"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=347089"}],"version-history":[{"count":2,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/347089\/revisions"}],"predecessor-version":[{"id":347091,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/347089\/revisions\/347091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/346942"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=347089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=347089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=347089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}