{"id":36737,"date":"2015-03-06T18:29:24","date_gmt":"2015-03-06T17:29:24","guid":{"rendered":"http:\/\/magazine.theblondesalad.com\/?p=36737"},"modified":"2015-03-06T18:29:24","modified_gmt":"2015-03-06T17:29:24","slug":"fendi-haute-fur-couture-new-fashion-lines","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/photos\/fendi-haute-fur-couture-new-fashion-lines\/","title":{"rendered":"Fendi haute fur couture + 2 other new fashion lines"},"content":{"rendered":"

\"fendi_cover\"<\/a><\/p>\n

Fashion month was the ultimate confirmation that fur is and will keep on being the strongest trend both for winter season and, paradoxically, for summer season. Not only pr\u00eat-a-porter but also couture: in fact Fendi, in the middle of MFW, stated that Karl Lagerfeld will be presenting Fendi\u2019s first fur-centric couture show.<\/p>\n

Titled Haute Fourrure,<\/em> it\u2019s a tribute to the long and illustrious history of the brand. Founded in 1925 as a fur boutique and atelier in the heart of Rome \u2013 Via del Plebiscito \u2013 it later on became a ready-to-wear and accessories leader. The collection will be presented during Paris Couture Week the 8th <\/sup>of July 2015 (alongside the Chanel show, meaning that Karl is going to head two couture shows the same week) and will be only available upon request.<\/p>\n

Fendi is not the only brand riffing on established codes and reinventing iconic styles: Giorgio Armani, after his Milano show, announced that he will add another string to his bow: a collection of recognized timeless classics redesigned with a modern touch, entitled New Normal<\/em>. In the meanwhile Ermanno Scervino is preparing the launch of Ermanno<\/em>, in order to inject his collections with a sense of newness. 100% Made in Italy and created\u00a0for a younger target, it\u2019s going to have lower prices as it maintains his craftsmanship high quality legacy.<\/p>\n\n\t\t