{"id":370765,"date":"2023-10-02T14:59:41","date_gmt":"2023-10-02T14:59:41","guid":{"rendered":"https:\/\/www.theblondesalad.com\/?p=370765"},"modified":"2023-10-02T15:20:06","modified_gmt":"2023-10-02T15:20:06","slug":"why-south-korea-is-a-benchmark-for-art-and-fashion","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/lifestyle\/why-south-korea-is-a-benchmark-for-art-and-fashion\/","title":{"rendered":"WHY SOUTH KOREA IS A BENCHMARK FOR ART AND FASHION"},"content":{"rendered":"

In the first week of September, ‘Frieze’, the world’s most important contemporary art fair, was held in Seoul. South Korea is a reference point for skincare, music and television series, but in recent years it is also becoming a trend-setter for fashion and art.<\/p>\n

In the last two years, some of the most important fashion houses in the fashion system have organised at least one fashion show in the capital, precisely to underline how important it is for them to approach the Asian market. Among them were Christian Dior in April 2022, Louis Vuitton a year later and Gucci in May 2023.<\/p>\n

September’s protagnists were Prada and Bottega Veneta who organised two cultural events in conjunction with the Frieze art fair. Prada invited some of the coolest celebrities of the moment, such as Song Kang, star of Nevertheless and Love Alarm, (two k-dramas you can’t miss on Netflix) Kim Tae-ri star of the k-drama Twenty Five Twenty One and the iconic film Mademoiselle, Lee Jae-Uk star of the beloved k-drama Alchemy of Seouls and second lead of Extraordinary You, but also all the members of the band Enhypen.<\/p>\n

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