{"id":379784,"date":"2024-04-29T13:25:59","date_gmt":"2024-04-29T13:25:59","guid":{"rendered":"https:\/\/www.theblondesalad.com\/?p=379784"},"modified":"2024-05-22T13:29:27","modified_gmt":"2024-05-22T13:29:27","slug":"guccis-new-global-campaign-featuring-xiao-zhan","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/fashion\/guccis-new-global-campaign-featuring-xiao-zhan\/","title":{"rendered":"Gucci&#8217;s new global campaign featuring Xiao Zhan"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Here&#8217;s a new chapter in <strong>Gucci<\/strong>&#8216;s story with the launch of its latest global campaign, a tribute to the bond with Xiao Zhan, Global Ambassador of the Brand. Led by the vision of the brand&#8217;s new Creative Director, Sabato De Sarno, this campaign harmoniously blends timeless narratives with current stories, transporting the Maison into the vibrant urban landscape of Milan.<\/p>\n<p>Through the lens of Tyrell Hampton, each shot exalts moments and places perfectly capable of capturing the authentic essence of Xiao Zhan&#8217;s experience in the Lombard capital, evoking a sense of deep connection.<\/p>\n<p style=\"text-align: center;\"><strong>Images from Gucci&#8217;s global campaign featuring Xiao Zhan<\/strong><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-379784 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/guccis-new-global-campaign-featuring-xiao-zhan\/attachment\/official-crop_shot_02_th_240221_gucci_horsebit_205-2\/'><img width=\"790\" height=\"518\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_02_TH_240221_GUCCI_HORSEBIT_205-790x518.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-379251\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_02_TH_240221_GUCCI_HORSEBIT_205-790x518.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_02_TH_240221_GUCCI_HORSEBIT_205-300x197.jpg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_02_TH_240221_GUCCI_HORSEBIT_205-1024x671.jpg 1024w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_02_TH_240221_GUCCI_HORSEBIT_205-768x503.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_02_TH_240221_GUCCI_HORSEBIT_205-1536x1007.jpg 1536w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_02_TH_240221_GUCCI_HORSEBIT_205-2048x1342.jpg 2048w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_02_TH_240221_GUCCI_HORSEBIT_205-1200x786.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_02_TH_240221_GUCCI_HORSEBIT_205-585x383.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_02_TH_240221_GUCCI_HORSEBIT_205-2x1.jpg 2w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_02_TH_240221_GUCCI_HORSEBIT_205-1920x1258.jpg 1920w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_02_TH_240221_GUCCI_HORSEBIT_205-600x393.jpg 600w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-379251'>\n\t\t\t\tGucci\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/guccis-new-global-campaign-featuring-xiao-zhan\/attachment\/official-crop_shot_04_th_240221_gucci_horsebit_150-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_04_TH_240221_GUCCI_HORSEBIT_150-790x527.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-379257\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_04_TH_240221_GUCCI_HORSEBIT_150-790x527.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_04_TH_240221_GUCCI_HORSEBIT_150-300x200.jpg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_04_TH_240221_GUCCI_HORSEBIT_150-1024x683.jpg 1024w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_04_TH_240221_GUCCI_HORSEBIT_150-768x512.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_04_TH_240221_GUCCI_HORSEBIT_150-1536x1024.jpg 1536w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_04_TH_240221_GUCCI_HORSEBIT_150-2048x1365.jpg 2048w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_04_TH_240221_GUCCI_HORSEBIT_150-1200x800.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_04_TH_240221_GUCCI_HORSEBIT_150-585x390.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_04_TH_240221_GUCCI_HORSEBIT_150-2x1.jpg 2w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_04_TH_240221_GUCCI_HORSEBIT_150-1920x1280.jpg 1920w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_04_TH_240221_GUCCI_HORSEBIT_150-600x400.jpg 600w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-379257'>\n\t\t\t\tXiao Zhan x Gucci\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/guccis-new-global-campaign-featuring-xiao-zhan\/attachment\/official-crop_shot_06_th_240221_gucci_horsebit_077-2\/'><img width=\"790\" height=\"567\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_06_TH_240221_GUCCI_HORSEBIT_077-790x567.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-379259\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_06_TH_240221_GUCCI_HORSEBIT_077-790x567.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_06_TH_240221_GUCCI_HORSEBIT_077-300x215.jpg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_06_TH_240221_GUCCI_HORSEBIT_077-1024x735.jpg 1024w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_06_TH_240221_GUCCI_HORSEBIT_077-768x552.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_06_TH_240221_GUCCI_HORSEBIT_077-1536x1103.jpg 1536w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_06_TH_240221_GUCCI_HORSEBIT_077-2048x1471.jpg 2048w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_06_TH_240221_GUCCI_HORSEBIT_077-1200x862.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_06_TH_240221_GUCCI_HORSEBIT_077-585x420.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_06_TH_240221_GUCCI_HORSEBIT_077-1x1.jpg 1w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_06_TH_240221_GUCCI_HORSEBIT_077-1920x1379.jpg 1920w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_06_TH_240221_GUCCI_HORSEBIT_077-600x431.jpg 600w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-379259'>\n\t\t\t\tXiao Zhan x Gucci\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/fashion\/guccis-new-global-campaign-featuring-xiao-zhan\/attachment\/official-crop_shot_08_th_240221_gucci_horsebit_146-2\/'><img width=\"790\" height=\"751\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_08_TH_240221_GUCCI_HORSEBIT_146-790x751.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-379261\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_08_TH_240221_GUCCI_HORSEBIT_146-790x751.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_08_TH_240221_GUCCI_HORSEBIT_146-300x285.jpg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_08_TH_240221_GUCCI_HORSEBIT_146-1024x974.jpg 1024w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_08_TH_240221_GUCCI_HORSEBIT_146-768x730.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_08_TH_240221_GUCCI_HORSEBIT_146-1536x1460.jpg 1536w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_08_TH_240221_GUCCI_HORSEBIT_146-2048x1947.jpg 2048w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_08_TH_240221_GUCCI_HORSEBIT_146-1200x1141.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_08_TH_240221_GUCCI_HORSEBIT_146-585x556.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2024\/04\/OFFICIAL-CROP_SHOT_08_TH_240221_GUCCI_HORSEBIT_146-1x1.jpg 1w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-379261'>\n\t\t\t\tXiao Zhan x Gucci\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Thus, Milan, with its incredible charm, has witnessed unforgettable moments for Xiao Zhan (since his first trip to Italy in 2019). Today, through a series of images and videos, the artist creates new memories with the iconic Gucci bag: the Horsebit 1955. Renowned for its equestrian-inspired aesthetic and its elegant silhouette, this bag delicately whispers the story of Italian craftsmanship signed by <strong>Gucci<\/strong>.<\/p>\n<p>&#8220;In every frame, the bag transforms from a simple accessory to a travel companion.&#8221;<\/p>\n<p>Accompanying this accessory is the Gucci Re-Web, the first sneaker designed by Sabato De Sarno for the Maison. With the Web stripe, a historic emblem of the brand, prominently featured on the classic silhouette. This campaign is not only a tribute to fashion and style but also a celebration of the deep connection between Gucci, Milan, and Xiao Zhan.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Images courtesy of Gucci<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Here&#8217;s a new chapter in Gucci&#8216;s story with the launch of its latest global campaign, a tribute to the [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":379249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[3],"tags":[3056],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/379784"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=379784"}],"version-history":[{"count":1,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/379784\/revisions"}],"predecessor-version":[{"id":379786,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/379784\/revisions\/379786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/379249"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=379784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=379784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=379784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}