{"id":384064,"date":"2025-08-21T16:10:07","date_gmt":"2025-08-21T16:10:07","guid":{"rendered":"https:\/\/www.theblondesalad.com\/?p=384064"},"modified":"2025-08-21T16:10:31","modified_gmt":"2025-08-21T16:10:31","slug":"louis-vuitton-launches-la-beaute-the-new-beauty-line-by-dame-pat-mcgrath","status":"publish","type":"post","link":"https:\/\/www.theblondesalad.com\/en\/beauty\/louis-vuitton-launches-la-beaute-the-new-beauty-line-by-dame-pat-mcgrath\/","title":{"rendered":"Louis Vuitton launches La Beaut\u00e9: the new beauty line by Pat McGrath"},"content":{"rendered":"<p data-start=\"2652\" data-end=\"2964\">With the launch of <strong data-start=\"2671\" data-end=\"2684\">La Beaut\u00e9<\/strong>, Louis Vuitton embarks on a new chapter, expanding its iconic universe into the world of <strong data-start=\"2774\" data-end=\"2794\">luxury cosmetics<\/strong>. The debut collection introduces <strong data-start=\"2828\" data-end=\"2868\">lipsticks, lip balms, and eyeshadows<\/strong>, conceived as objects of desire that embody savoir-faire, craftsmanship, and cultural vision.<\/p>\n<p data-start=\"2966\" data-end=\"3295\">At the creative helm is <strong data-start=\"2990\" data-end=\"3014\">Dame Pat McGrath DBE<\/strong>, the most influential make-up artist in the world, appointed as Creative Director of the new m\u00e9tier. Known for her visionary artistry, McGrath has infused every detail of the collection with her unique style, turning beauty products into symbols of identity and modern elegance.<\/p>\n<p data-start=\"2966\" data-end=\"3295\">\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-384064 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/beauty\/louis-vuitton-launches-la-beaute-the-new-beauty-line-by-dame-pat-mcgrath\/attachment\/louis_vuitton_beauty_campaign_2025_steven_meisel-2\/'><img width=\"790\" height=\"1024\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-790x1024.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-790x1024.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-232x300.jpg 232w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-768x995.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1186x1536.jpg 1186w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1581x2048.jpg 1581w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1200x1555.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-585x758.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1x1.jpg 1w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1920x2488.jpg 1920w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-600x777.jpg 600w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-scaled.jpg 1976w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/beauty\/louis-vuitton-launches-la-beaute-the-new-beauty-line-by-dame-pat-mcgrath\/attachment\/louis_vuitton_beauty_campaign_2025_steven_meisel-1-2\/'><img width=\"790\" height=\"1024\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1-790x1024.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1-790x1024.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1-232x300.jpg 232w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1-768x995.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1-1186x1536.jpg 1186w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1-1581x2048.jpg 1581w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1-1200x1555.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1-585x758.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1-1x1.jpg 1w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1-1920x2488.jpg 1920w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1-600x777.jpg 600w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-1-scaled.jpg 1976w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/beauty\/louis-vuitton-launches-la-beaute-the-new-beauty-line-by-dame-pat-mcgrath\/attachment\/louis_vuitton_beauty_campaign_2025_steven_meisel-2-2\/'><img width=\"790\" height=\"1024\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-2-790x1024.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-2-790x1024.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-2-232x300.jpg 232w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-2-768x995.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-2-1186x1536.jpg 1186w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-2-1581x2048.jpg 1581w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-2-1200x1555.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-2-585x758.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-2-1x1.jpg 1w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-2-1920x2488.jpg 1920w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-2-600x777.jpg 600w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-2-scaled.jpg 1976w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/beauty\/louis-vuitton-launches-la-beaute-the-new-beauty-line-by-dame-pat-mcgrath\/attachment\/louis_vuitton_beauty_campaign_2025_steven_meisel-3-2\/'><img width=\"790\" height=\"1024\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-3-790x1024.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-3-790x1024.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-3-232x300.jpg 232w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-3-768x995.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-3-1186x1536.jpg 1186w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-3-1581x2048.jpg 1581w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-3-1200x1555.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-3-585x758.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-3-1x1.jpg 1w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-3-1920x2488.jpg 1920w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-3-600x777.jpg 600w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/LOUIS_VUITTON_BEAUTY_CAMPAIGN_2025_Steven_Meisel-3-scaled.jpg 1976w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p data-start=\"3297\" data-end=\"3729\">\n<p data-start=\"3297\" data-end=\"3729\">The launch campaign for <strong data-start=\"3321\" data-end=\"3348\">La Beaut\u00e9 Louis Vuitton<\/strong> was shot by legendary photographer <strong data-start=\"3384\" data-end=\"3402\">Stephen Meisel<\/strong> and directed by <strong data-start=\"3419\" data-end=\"3435\">Damien Krisl<\/strong>, featuring the Korean actress and model <strong data-start=\"3476\" data-end=\"3486\">Hoyeon<\/strong> \u2014 Ambassador of the Maison \u2014 alongside <strong data-start=\"3526\" data-end=\"3568\">Ida Heiner, Chu Wong, and Awar Odhiang<\/strong>. The visuals celebrate bold, timeless femininity through a vibrant palette of shades, evoking dreamlike journeys across crimson deserts and rose-tinted lakes.<\/p>\n<p data-start=\"3731\" data-end=\"3869\">With <strong data-start=\"3736\" data-end=\"3749\">La Beaut\u00e9<\/strong>, Louis Vuitton redefines beauty as <strong data-start=\"3785\" data-end=\"3866\">a lifestyle, an artistic experience, and an expression of contemporary luxury<\/strong>.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-384064 gallery-columns-1 gallery-size-post_listing_preview'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theblondesalad.com\/en\/beauty\/louis-vuitton-launches-la-beaute-the-new-beauty-line-by-dame-pat-mcgrath\/attachment\/la_beaute_louis_vuitton__campaign_bts__louis_vuitton_malletier_9-1-2\/'><img width=\"790\" height=\"527\" src=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/La_Beaute_Louis_Vuitton__Campaign_BTS_\u00a9_Louis_Vuitton_Malletier_9-1-790x527.jpg\" class=\"attachment-post_listing_preview size-post_listing_preview\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/La_Beaute_Louis_Vuitton__Campaign_BTS_\u00a9_Louis_Vuitton_Malletier_9-1-790x527.jpg 790w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/La_Beaute_Louis_Vuitton__Campaign_BTS_\u00a9_Louis_Vuitton_Malletier_9-1-300x200.jpg 300w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/La_Beaute_Louis_Vuitton__Campaign_BTS_\u00a9_Louis_Vuitton_Malletier_9-1-1024x683.jpg 1024w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/La_Beaute_Louis_Vuitton__Campaign_BTS_\u00a9_Louis_Vuitton_Malletier_9-1-768x512.jpg 768w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/La_Beaute_Louis_Vuitton__Campaign_BTS_\u00a9_Louis_Vuitton_Malletier_9-1-1536x1025.jpg 1536w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/La_Beaute_Louis_Vuitton__Campaign_BTS_\u00a9_Louis_Vuitton_Malletier_9-1-2048x1366.jpg 2048w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/La_Beaute_Louis_Vuitton__Campaign_BTS_\u00a9_Louis_Vuitton_Malletier_9-1-1200x801.jpg 1200w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/La_Beaute_Louis_Vuitton__Campaign_BTS_\u00a9_Louis_Vuitton_Malletier_9-1-585x390.jpg 585w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/La_Beaute_Louis_Vuitton__Campaign_BTS_\u00a9_Louis_Vuitton_Malletier_9-1-1x1.jpg 1w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/La_Beaute_Louis_Vuitton__Campaign_BTS_\u00a9_Louis_Vuitton_Malletier_9-1-1920x1281.jpg 1920w, https:\/\/www.theblondesalad.com\/wp-content\/uploads\/2025\/08\/La_Beaute_Louis_Vuitton__Campaign_BTS_\u00a9_Louis_Vuitton_Malletier_9-1-600x400.jpg 600w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>With the launch of La Beaut\u00e9, Louis Vuitton embarks on a new chapter, expanding its iconic universe into the world [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":384062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2],"tags":[225,175],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/384064"}],"collection":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/comments?post=384064"}],"version-history":[{"count":3,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/384064\/revisions"}],"predecessor-version":[{"id":384067,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/posts\/384064\/revisions\/384067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media\/384062"}],"wp:attachment":[{"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/media?parent=384064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/categories?post=384064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theblondesalad.com\/en\/wp-json\/wp\/v2\/tags?post=384064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}