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As we well know, fashion is always evolving and we are noticing it more than ever during these weeks, when designers show us trends and evolutions that will influence the following seasons. Furthermore, Paris<\/strong> has always been the world capital of fashion, where everything was born and everything evolved with time. But when was\u00a0fashion as we know it born?<\/strong> When did clothing become so important and relevant for women (and men)? There is no specific date. Ever since the Middle Ages, in fact, clothes\u00a0distinguished social classes and economic power, but the 18th century<\/strong> could be seen\u00a0as the turning point, the time when the deepest renovation took place. An important change<\/strong> that began socially. Women were\u00a0in fact not only ladies-in-waiting, they began to hang out in the outside world, going to\u00a0theatres, cafes and lounges. Women were more free and indulged in plunging necklines, naked forearms and luxurious fabrics. A freedom that is although only apparent, since their figure remains still caged in rigid structures called\u00a0paniers<\/em>, some sort of underskirt made of slats held together by ribbons that gave the dress an oval and wide\u00a0shape. Extremely lavish, amplified by hairstyles (or wigs) and featuring feather decorations, pearls and the use of seduction tricks as the fake moles on the face or\u00a0d\u00e9colletage. The 18th century\u00a0woman is more feminine, aware and confident; she is interested in her appearance, in\u00a0fashion and current trends. Suffice to think of the style icons of this time: Marie\u00a0Antoinette and\u00a0Madame de Pompadour…they are those that most reflect the magic of that time.<\/p>\n\n\t\t