Rihanna and Puma are back together for  Fenty Puma by Rihanna and to make another sold out. Spring summer 2018 collection went on sale on march 15th with a first drop that really broke the internet. Just like its advertising campaign, starring, next to Rihanna herself, models like Slick Woods, Selena Forrest e Yasmin Wijnaldum.

 

New Fenty Puma collection, at its fourth season, mixes motocross and surf atmosphere. The result is a super beach-badass mood, like a mash up between high end fashion, extreme sports and beachwear. Masculine sportswear meets lingerie, oversized and androginous silhouettes are matched with sexy and bodycon beachwear.

 

Cult pieces? Surfwear ispired tracksuit, leggings in pop shades like Cherry Tomato, Bae e Evening Blue, cropped tees with racing details and oversized hoodies. A special mention goes to Creeepers, iconic Riri sneakers that this season will meet new materials like neoprene and lace, and Fenty slides, espadrilles-inspired with a unique combination of neoprene and neon leather.

 

The first drop is already available online and in selected stores. Check it out!

 

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