whoAlanui, “the long path” in Hawaian, is the name of the brand created by siblings Carlotta and Nicolò Oddi. After starting out with a cashmere cardigan collection, Alanui went big in all the most significant fashion e-commerce places worldwide!

whatThis is all about just one cardigan design, featuring extremely high-quality cashmere, without any buttons, and with a patterned belt instead. The cardigans come in many colors, and their first design was a homage to Native American iconography. Fringes, and their extremely cozy designs, are the characteristics that best represent the brand’s identity. After their initial success, the brand developed more designs: some with attached headwear, ponchos, and oversize sweaters. whyTheir cardigans are the definition of 100% luxury: quality, exclusiveness, and comfort… We have no doubt! We met founder Carlotta this September during fashion week: she was wearing some of Alanui’s designs, and that was when we definitely realized that Alanui’s cardigans are just what you need for the change of season! tbs-cuoreWe just love Carlotta’s style, and we already knew her brand wouldn’t disappoint us: her cardigans are utterly unique items, which work very well with boho chic style, and that will never go out of fashion!

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