Who Arthur Arbesser. Born and raised in Vienna, studied at the London’s Central Saint Martin but found his way in Milan: he worked for Giorgio Armani for 7 years and in 2013 he decided to launch his eponymous brand winning Who’s On Next and earning a nomination for the LVMH Prize.

What A very recognisable  aesthetics, strongly influenced by his Austrian origins which surface in the linearity and formal neatness. Always fond of contemporary art and architecture, he plays and experiments with unusual materials reinventing the everyday basic wear.

Why Because he is a true creative mind:  his creations cannot go unnoticed, yet they are totally wearable!

TBS♥ Details that make the difference : the sailor’s collar on the back of the robe coat; the colourful version of the schoolboy  shorts.


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