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snapiWe are witnessing the birth of real mania: Snapchat! What is it? For the few that still don’t know what it is about, it’s an app that allows to film your day live, minute after minute. But the videos are to be watched right away, in fact, they are visible for just 24 hours, after which they are deleted forever. More immediate and less permanent than Instagram, the app has earned fans among many international stars like Kylie Jenner (who apparently is the user that registered more views in the world) and Justin Bieber.

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