donatella

“I want to go beyond the old system, work together, support one another and make of fashion a big community of talents”. To those who are wondering why a woman like Donatella Versace, at the helm of one of the most important fashion houses of the world, agreed to support a “competitor” posing for Givenchy’s Fall Winter 2015, well, this is the answer: “because we should surpass old mechanisms and work as a team”. Not a new concept for younger brands, which often collaborate on special projects, and for fast fashion, as we are witnessing with the long-awaited H&M capsule collections. It is more unusual at the higher levels, if we don’t consider the support operations to new generations (of which Donatella has always been part of with her line Versus Versace). If talent should be encouraged, why just support those who still have a long way to go? The innovation consists in promoting those who are at our same level. In order to do so, courage and a lot of confidence are necessary, but also generosity and spirit of challenge. Inspiring characteristics that makes us choose Donatella Versace as our “inspiration of the week“.

 

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