After 12 hours of travelling (the flight Frankfurt-Seoul was one of the best ones I’ve ever taken: I slept all the time and we never experienced any turbolences) we finally arrived: this time we’re in Seoul, South Korea, where we’ll stay for a week for some interviews, photoshoots and for a project connected with my shoe line, Chiara Ferragni. I couldn’t be more excited!
I’m waiting for all your advice, I can’t wait to explore this city I’ve never been before 🙂

Dopo circa 12 ore di viaggio (il volo Francoforte-Seoul è stato uno dei migliori che io abbia mai fatto: ho dormito tutto il tempo e non abbiamo mai incontrato turbolenze) siamo arrivati: questa volta eccoci a Seoul, Korea del Sud, dove staremo una settimana per fare alcune interviste, servizi fotografici e per un progetto legato alla mia linea di scarpe, Chiara Ferragni. Non potrei esserne più entusiasta!
Aspetto tutti i vostri consigli, non vedo l’ora di esplorare questo luogo in cui mai sono stata prima 🙂



I was wearing:


204 Responses to “안녕 Seoul!”

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    You are amazing

    Come visit my blog where I posted my magazine: GMM NOVEMBER 🙂


    Reply to Gemma

    Welcome to seoul!!
    An nyeng ha se yo (hi)
    go map seum ni da (thank you)

    Reply to woo jung kim

    Have fun in Seoul . I hope u have delicious food~! for example ,Bulgogi~!Bibim-bam.
    It’s freezing outside.take care~~~

    Reply to jin

    c’é gente che nel mondo viaggia in economy….

    Reply to MS

    Wooohooot” You are visiting my town!!! Hope you like it:) maybe see you around?

    Reply to Katie
  • The coat looks so warm and snuggly! Also I’m really loving the Alexander Wang bag, so perfect for travelling with 🙂

    Reply to Molly
  • I’ll immediately seize your rss feed as I can’t find your email subscription link or newsletter service. Do you have any? Please let me know so that I may just subscribe. Thanks.

    Reply to Visit this site

    Btw, one more you will love the duty free shops @ the airport or shilla hotel, etc!

    Reply to Chloe

    Hope u have fun in Seoul! Here are some good locations, Garosu Gil, dosan gongwon, myung dong, hong dae, I tae won, cheong dam dong! And make sure to visit Korean palaces! They are magnificent!
    Gam-sa-ham-ni-da= thank you in Korean.

    Reply to Chloe

    Benbenuto in Seoul.
    Spero di avere Buon Ricordo in Seoul.
    와우! 서울에도 오다니… 환영해요!
    재밋는 곳 멋진 곳 많아요..
    좋은시간 보내요~

    Reply to Gino

    Dejar Chiara, could you let me know the brand of the glasses you are wearing in the post on the 12 th of november where you talk about the Apple App of your blog?
    Thanks in avance.

    Reply to Beatriz
  • I love your style, Chiara!
    Have fun in Korea! Do a GANGNAM video!!! ♥
    Also, enjoy Korean beauty products! THEYRE THE BEST!!!

    The Misty Mom

    Reply to Shari
  • belle foto!in bocca al lupo per il progetto e buona settimana 🙂
    Good luck!

    Reply to giada

    you should try some traditional and local korean food! they taste amazing!

    Reply to YANICE
  • Hope you had a great time in Seoul where I was born! Love it there but the traveling is brutal so haven’t been back in a long time 🙁

    Zara and Topshop gift card giveaway for $400 each on http://www.fashion-a-holic.com. Enter and win!

    Reply to Janet

    Are you in Seoul?
    i live in SEOUL and i’m your huge fan.
    I hop you have a wonderful memories in Korea.

    한국에 방문한걸 진심으로 환영하고 즐거운 방문이 되었으면 좋겠네요.

    Reply to Dahee

    Welcome to Korea! Hope you have an awesome trip!

    Reply to Natalie
  • ahh, you get to travel to so many amazing places! can’t wait for the next post!

    Reply to Laura

    damn! I’m so jealous!;) have a great time;) can’t wait for new pics!

    Reply to sandy
  • hey!
    follow you under the name Judit Törtei, no icon picture.
    I follow under the name Judit Törtei bloglovinon.
    you follow me back?
    very cool outfit and the simplicity of the elastic in your hair or what is in the picture.

    ❤ ❤ ❤ ❤ ❤ Can I get something, vote for me here:
    # http://bioarcapolas.blogspot.hu/2012/11/csillogo-kormok-verseny.html axzz2D9EBxfWJ
    professionals were to be found, sidebar on the left to a professional and there 10 and that you must click to vote.

    Reply to Judit

    Hey! Seoul è tra le mie città preferite… Fai un giro a Myongdong e Itaewon per vedere i negozietti. Stay all’Hyatt Park Hotel sulla collina? La vista dalla finestra sembrava quella… e io consiglio di mangiare il barbecue coreano (galbi) che è delizioso!!

    Reply to Alice

    Ciao Chiara!!!
    Ive been huge fan of you.
    Im glad to hear that you came to my city, Seoul.
    I wish you will have enjoyed Seoul as much as you can till you go back to Italy.
    Moreover, I hope we can meet by chance♥

    Reply to Hie Jung
  • Enjoy exploring a new and exciting place! I look forward to the pictures 🙂

    Lauren xo


    Reply to Lauren

    chiara che marca è la borsa??? molto bella….. buona fortuna per il viaggio

    Reply to mila

    hope you have a wonderful time in Korea! It will be fun:)

    Reply to Lily
  • You are truly lucky to actually have these chances to travel so frequently and doing things you love most whlie having Richi by your side 🙂
    I may not know you but I am happy that you do what you love most and I hope that someday I’ll be able to do the same!
    Lots of love from Greece Chiara!
    xo Lily

    Reply to Lily P.

    Wow!! I want to go to Korea too!!
    Wait for your lovely photo^^

    Reply to Pim

    I hope you can visit Phlippines too.. esp Cebu! 🙂

    Reply to Marge

    sei la dimostrazione che l’inutilità paga.

    Reply to

    Hi Chiara ! where is your coat from its absolutely beautiful ! xx enjoyyyy seoul

    Reply to Majdouline Hakam

    Hi, Ciara Ferragni:) I was surprised to see korean words on the list cuz I’m korean and I’m a super fan of your every style. Welcome to Korea:)! I hope you enjoy your stay here. Bye.

    Reply to Ashley seungyun
  • OMG, even more jel! I’d love to visit Korea, it lookslike a super cool place.

    and thanks for the pics, haha bet the flight was just a treat for you Chiara, that chair/bed looked well comfy for an airplane standard 😛



    Reply to ronan

    Go to Dongdaemun, its a shoppers paradise and open 24 hours. Also don’t miss Myeong-dong during the day and Hongdea at night!

    Reply to Antonia
  • oo i love that bag with the vogue peeking out, gorgeous shape 🙂

    katie x

    Reply to Katie

    Try to eat Shin ramen. It’s hot, but you could experience new taste of the world kkk.
    when water boils(maybe 500ml?), put noodle and soup bases in.
    and after 3~4 minutes, It’s done, you can eat it.
    or you don’t want to do all the trouble, you can just eat in ramen restaurant.
    아! and It’s sold in supermarket everywhere .

    and you should really try yang-neum chicken!!
    It’s really tasty, I assure you’re definitely not disappointed!

    I hope you could experience local things that you can’t see or taste outside of the country,

    Reply to EK LEE

    Che bella esperienza… Aspettiamo un report anche da questo viaggio!!

    Reply to Faby

    In Garosu gil il negozio più fashion e’ sicuramente Koon with a view, appena aperto…davvero spettacolare!!!

    Reply to Anni

    Dimenticavo…a 300 mt trovi anche il nuovo negozio della stessa proprietà, my boon

    Reply to Anni

    Appena tornati da Seoul…consiglio un giro da boon the shop donna, uno tra i più belli al mondo!!!

    Reply to Anni

    우와 !!! 안녕 !!! I’m very surprised your here in Seoul!
    I can’t believe you’ve come ! I hope enjoy 🙂 🙂
    You must go Myeong-dong, Hong-dae, Kang-nam, and Itaewon.
    you could experience most Korean fashion.
    and try our night culture.
    When It turn to night, There’s so many snack bar come out.
    You can try eat ddackbockki, oddang and what so ever.
    and you can try to eat Chun-cheon ddackkalbi! It’s hot, but worth it.
    I’ll enjoy expecting you to post ! Bye Bye ! 재미있게 놀아요~

    Reply to EK LEE

    Have an awesome time here in Seoul! I lived here for 20 years (all my life…lol) and I have so much advice for you!! My #1 recommendation- go to Garousugil (가로수길)! It’s a relatively small and popular street for fashion, food, hanging out! They have fashion shops of high & low fashion from Zara to the 10 Corso Como outlet (called Ilmo Outlet) and also Korean brands! Garousugil is a great place for cafes and hipsters too =)
    Some cool shops to check out there- Aland, Koon with a view, Ilmo Outlet, MAG/MAG, 8seconds, Spicy Color, Ecru, Raum Outlet, Godiva, Forever 21, Zara, Hollister, etc.! Good Korean restaurant– Modern Bapsang (모던밥상) which is run by the pop star Psy’s mother! Order “Dduk Kalbi” (short rib) there 😉 Hope this helped!

    Reply to Nicky
  • This is great news! I am so excited for you, almost just as much as you are. I see that you are visiting where my family is from. All I can say is… Enjoy all the food while you can! I’m not saying this because I’m Korean, but Korean food is by far the best food in existence!

    Reply to Tiffany Park

    You are so lucky getting to travel all around the world and do something you love to do! I wish I’ll be in same situation in the future, but I guess it’s going to stay just as a wish..
    Lots of love from Finland!♥

    Reply to Pinja

    Oh che bello sono contenta per te!! Divertitevi e buon lavoro!!! 🙂

    Reply to Angelica

    환영합니다! so excited that you are here in Korea!

    Reply to Tammy

    Spero vivamente che quella pelliccia non sia vera. I really hope that fur is faux

    Reply to Chiara sabbi

    welcome to korea!!!
    반가워요 ^.^

    If I have a chance, i wanna meet you !:)

    Reply to jismin

    wow, amazing !!!
    you should have fun over there, I’ve been there several times and i really loved !
    love your photos XDD

    Reply to stella
  • I wish you a great time, have fun and good luck with all the upcoming projects! 🙂 i love the shot of your passport 🙂

    Reply to MattieMo
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