Chiara Ferragni fw15 7HD

Hi guys,  I am really proud to finally present the new campaign of my Chiara Ferragni  Fall Winter 2015-2016 shoe line collection, available online starting from today! Among all my projects, this is undoubtedly the one that motivates me the most and the one that is dearest to me; this was the first season I’ve worked with my new creative team of designers, with whom I share a unique connection and a mutual inspiration and to whom, with all the rest of the team, I owe much in terms of success of the brand. I feel that from the official presentation during the Milan Fashion Week and at the New York Fashion Week to the U.S. Press, that the brand and the products are more and more appreciated and we are more and more satisfied. That’s why for the new season we committed ourselves to the shooting of the campaign with a Creative Director and photographer with a long experience even though they’re very young (just like me 🙂 ).

The result? I’m crazy about it!Imagine rows of piñatas hanging from the ceiling, infinite halls with colorful candies and Mexican music blasting. This is the setting chosen for the campaign shot at the Piñada District in downtown LA. It was my first time shooting with photographer Fanny Latour-Lambert and I really had fun reinterpreting models like the glitter pump “Flirting” together with the strongest pieces of the new collection, including the slips with the monsters and the slippers that feature my most famous hashtags in contrast with monochrome looks for a posh and unusual outfit. Curious to know what happened? Check out the backstage video.

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Photographer: Fanny Latour-Lambert

Creative Direction: Mariaelena Morelli

Styling: Gilda Ambrosio

Make-up and hair: Chelsea Gehr

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