I’m very proud and extremely excited to finally show you the new Chiara Ferragni ss16 collection campaign! As you can see this is the first season that I’m not the face of the campaign, and this is because I wanted to put myself fully on the creative side of the brand. The campaign stars the model Lili Sumner, who has a very unique beauty, with strong features and a very femminine attitude. That’s why her image is perfectly in line with what this collection is about. The photographer who shoot the campaign is the talented Ben Rayner, who works for some of my favorite magazines and who I’ve met few years ago for a job in Barcelona. Since then I’ve always wanted to collaborate with him again and I’m so glad that our paths have come together again. I also wanted the campaign to be very strong and powerful, pop but from a different perspective. To do so I’ve been working very closely with my team and the brilliant art director and stylist Mariaelena Morelli. Here you can find all the campaign images and the backstage video. Let me know what you think!

Creative Director: Chiara Ferragni

Art Director and Stylist: Mariaelena Morelli

Photographer: Ben Rayner

Model: Lili Sumner @NEXT LA

Make-up: John McKay @Frankreps

Hair: Ramsell Martinez @Streeters

Set Designer: Marguerite Wade @WSchupfer

Videographer: Jordan Lovelis

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