Do you all remember about my first capsule collection created for Superga last June? The collection was sold out in less than ten days, and It was such a huge success we decided to keep the collaboration alive 🙂
How? With a new fall/winter collection composed by three different models: a higher one in black croc effect leather, a classic model in furry leopard and a third classic model in furry camouflage.
The campaign has been shot in Los Angeles once again, this time in the beautiful californian sunset.
The collection will be available in the stores and online from October, but for The Blonde Salad readers here is a preview: you can buy the first 550 pairs TODAY online on Superga.com 🙂
To cherish to this new collection there will also be an event in the middle of Milan fashionweek, on Friday the 20th September at Terrazza Martini in Milano, from 6 to 7.30 pm. I will of course be there to introduce you to this new capsule collection I’m so happy and proud about (you can download the invitation on Superga Facebook fanpage).
And now tell me, which is your favourite model?

Vi ricordate tutti la mia prima capsule collection creata per Superga lo scorso giugno? La collezione è andata sold out in meno di dieci giorni, ed è stata un tale successo che abbiamo deciso di fare il bis 🙂
Come? Con una nuova collezione autunno/inverno composta da tre diversi modelli: un modello con suola alta in pelle effetto coccodrillo, un modello classico in cavallino con fantasia leopard ed un modello classico in cavallino con fantasia camouflage.
Ho scattato anche questa seconda campagna a Los Angeles, questa volta nel bel mezzo dei tramonti e delle luci californiane.
La collezione sarà disponibile negli store ed online da Ottobre, ma per voi lettori di The Blonde Salad una grande anteprima: potrete comprare le prime 550 paia in vendita proprio OGGI online su Superga.com 🙂
Per inaugurare questa collezione ci sarà anche un evento dedicato al riunito binomio Superga e The Blonde Salad: nel pieno della fashionweek milanese, venerdi 20 Settembre alla Terrazza Martini dalle 18 alle 19.30 circa. Io naturalmente sarò presente per presentarvi in prima persona questa nuova capsule collection di cui sono particolarmente felice ed orgogliosa (potete scaricare l’invito sulla pagina Facebook di Superga).
Ed ora ditemi, qual è il vostro paio preferito? Che ne pensate?

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SUPERGA FOR THE BLONDE SALAD: the second capsule collection

Campaign shot by Andrew Arthur

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176 Responses to “Superga for The Blonde Salad: the second capsule collection”

  • […] Supergas are a favourite among fashion folk, so it’s no surprise that the sneaker brand would team up with fashion power player Chiara Ferragni, a.k.a. The Blonde Salad. Of all three styles, I love the leopard print the most — just think […]

  • […] hadn’t heard about Superga until recently, when I saw it on The Blonde Salad blog. I liked it so much that I went trolling on their website to find out more about these […]

  • […] hadn’t heard about Superga until recently, when I saw it on The Blonde Salad blog. I liked it so much that I went trolling on their website to find out more about these […]

  • Hola Todos.Buscando por internet he encontrado este post y lo encuentro muy útil. me ha encantado muchos y me gustaria ver mas post como este aqui. Un Saludo desde william.

    Reply to buscador
  • […] hadn’t heard about Superga until recently, when I saw it on The Blonde Salad blog. I liked it so much that I went trolling on their website to find out more about these […]

    ciao vengo da Roma! intanto volevo farti i complimenti perchè ammiro davvero il tuo talento. e poi volevo chiederti dove potrò trovare le superga quelle nere stile coccodrillo, sono bellissime!

    Reply to Bi

    I’m trying to buy the camouflage pair off the Superga Italian site but I just found out it cannot be shipped to the US. Is it going to be offered in the US and do you know when?
    They are super cute!

    Reply to Hallie

    im trying to buy one pair of your time capsule collection for the superga website. For some reason it is not working. Do you sell them via another website??

    Reply to yasmina ammache

    Hello blonde salad! I love this new capsule collection bout for some unknown reason I can’t order one pare to Portugal! And I really want them! They are amazing so much better then the summer colection! Perfect for simple looks and evrething!
    By the way i love your job and evrething that you represent in fashion! You really inspire me and I hope that someday I guet to be like you and inspire so many teenagers like you inspire me! Thanks for being you! (Instagram @ritajoia)

    Reply to Rita joia

    lol for some reason you remind me of marissa cooper

    Reply to Nikolina

    Could you please tell me who makes the beige top in the first photo?? I love it. Thanks.

    Reply to Susan
  • Appena acquistate dal sito Superga in versione maculata/leopard!! 🙂 Ero molto indecisa, ma alla fine ho scelto quelle che mi avevano colpito di più sulle tue foto e che penso io riesca ad abbinare meglio! 🙂

    Bella collezione!

    A presto,


    Reply to Laura Mint

    Prese! Stavolta non me le sono fatte scappare! Spero solo di avere azzeccato la taglia!

    Reply to Alis

    If I live in Spain, can I buy these shoes? i.e. If I buy online it, they will sent me to Spain? (or it’s only to Italy)

    Reply to Maria
  • The collection is amazing! I love it. and all the pictures are incredible, you look wonderful like all the time 🙂

    Much love, Virginie

    Reply to Virginie

    oddio quanto photoshop!! non sembri nenache tu!!!!

    Reply to giulia

    love it!
    visit my blog

    Reply to Zosia

    Chiara non è che a ottobre rischio di non trovarle eh?! Cercherò di prenderle subito, oggi non riesco purtroppo.. Sono stupende, le tue migliori secondo me, quelle nere in particolare.. Fate e uscire abbastanza in modo che non vadano subito sold out!!

    Reply to Alexia

    Cavallino?cioè pelo stampato?
    Pensavo eri animalista..:)

    Reply to Sara

    Based on the comments, I’d bet the leopard ones will be the first to sell out. You had some brown croc-patterned Supergas on a few days ago–will these be made as well? I have a small-size foot and tried the platforms on this summer–felt a bit likeFrankenstein! They look great on your longer foot. Once again, Andrew has captured some stunning, relaxed photos of you. The look of love!

    Reply to Anon

    Quelle nere effetto coccodrillo sono veramente stupende! Oltre alla texture mi piace il fatto che abbiano la suola alta; lo trovo orinale!
    Complimenti Chiara per l’intera capsule! 🙂

    Reply to Elena
  • Hey Chiara!

    This is a nice collabration and I really like the results. My favorite one is the leo one!

    I just started my own blog, feel free to visit 🙂

    x rice and soy

    Reply to rice and soy

    Chiara! Smettila di farmi sperperare! Sono 3 modelli meravigliosi!!

    Reply to eva

    Semplicemente stupende 🙂 Come la collezione estiva, d’altronde.

    Complimenti, complimenti, complimenti!!!!!!!!

    Reply to Valeria
  • Sono troppo carine, mi piacciono quelle in stampa leopardata e militare:)

    Reply to Lilli

    I prefer the first model black croc but not the leather effect.

    I think next season’s must will be the higher sneaker models.

    Reply to Francesca

    ALL OF THEM!!!! Love it- beautiful images by Andrew Arthur

    Reply to Saskia
  • Absolutely fancy & gorgeous designs. Very eye-catching & I believe they are pretty comfy. Congrats!!! <3

    Reply to Lena Wirth

    Sono Stupende Chiara *_* bravissima come sempre.. le vorrei tutte ! <3

    Reply to Fiammetta
  • Love the sneakers and the print they come in. I need to check them out.



    Reply to Sofia
  • Fabulous pictures and Superga’s!! I’ll be waiting for the animal print ones, they also look great on you btw! Will I be able to order them in The Netherlands as well? Thanks for replying!;)

    Reply to Grace
  • awesomeness, I love how these superega have that luxurious touch, yet being so perfectly casual

    Reply to vasilieva

    Ti faccio i miei complimenti: le tue scarpe sono sempre fantastiche!! Mi piacciono molto, spero di riuscire a prendere quelle di pelle nera 😀

    Reply to __laisa

    Ho provato ad acquistare queste bellissime scarpe online come hai detto. Ma purtroppo non è possibile. Come devo fare? Un saluto dalla Germania…

    Reply to Manuela
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