September in NYC is always a good idea, even when you find yourself in 35C for the first two days, even when you realize you totally packed the wrong stuff, coming to the Big Apple is always an excellent way to start the year together — a year which had already started beautifully for us, with the launch of the new website and of our e-shop! This was the most crowded season ever, since a lot of TBS Crew invaded Gansevoort Hotel in the Meatpacking District. We were based there for our NY week of shows, events, and obviously, lots of fun. You just can’t have all work and no play, right? Nope.

So, right when we got here, we started working on our mission to enjoy the NYFW properly, right from the start: we went to the Tommy Hilfiger show, which was set up in a giant amusement park on water, in which guests could go wild with shooting galleries, tattoos, photoboots and merry-go-rounds. All this was obviously done while stuffing ourselves with typical American fare: hot dogs, hamburgers and colored sugar-glazed donuts, you name it. We wanted to go to bed on a full stomach, to help fight jet-lag, at least a little.The following day, we explored new eateries, in between shows. Our (mostly) girlie team had lunch at Cafè Henrie, an all-pink place in the Lower East Side, where we cooled down from the crazy heat with one of our favorite dishes: avo toast — you all know we have an avocado problem here at TBS, right? After that, to get over the shocking realization that there was no aircon in the cafe, we went for ice cream in a very pink, cool place: Cha Cha Matcha. Ever tried matcha lemonade? If you do, be aware that you might get hooked.

At night, we went to the party that could not be missed, hosted by Alexander Wang. Great music, good atmosphere, and most of all, an all-American attitude, with a huge McDonald’s food truck, handing out hamburgers and chips to hungry guests. We clearly couldn’t say no to that, despite some of us had had a quick pizza in a kind of kebab place before the party — a location which, since we were early on schedule, we decided was perfect for a photoshoot, with our outfits for a night out. The Alexander Wang party spot was huge: there were actually also some other pop-up stores, as well as the McDonald’s truck. There was a shop for the capsule collection designed by Wang x Adidas, a 7-Eleven for anyone who decided they needed candy and sweets (guess who stocked up for a lifetime on M&M’s and strawberry chewing gum?) There was even a car parked in there, for guests to express their creativity with spray paint. We were obviously super sleepy the morning after, so after shows and work, we just had a low-key dinner at the Standard Grill. In the afternoon, we took a moment to pay homage to the city that gives us so many intense emotions every season, and went to Ground Zero, where we stood in silence for a moment, in memory of those who lost their lives on 9/11.

Monday was a very special day, since that was the day we launched our special Ladurée macaron! We invited a few friends to try it at a small cocktail party in the shop, where we celebrated this collaboration. By the way, have you ever visited the Ladurée Soho shop? It has a beautiful inner courtyard that is just perfect for afternoon tea and aperitif: make sure you go, as long as it’s warm enough to enjoy it! After our cocktail party, it was time to attend the Bloglovin’ Awards ceremony, where a beautiful surprise was expecting us: Chiara won the Lifetime Achievement Award, a wonderful prize that celebrates her career as an entrepreneur. And you know what? The award ceremony took place in exactly the same location where Chiara shot her first campaign in New York! What a beautiful coincidence, right? 🙂 After a rather chill Tuesday, during which we even found some time to go shopping and have lunch at the Ludlow House, a beautiful club in Soho that unfortunately bans cameras, the day our Italian hears most expected finally came: the day we would go for a huge dinner at La Piccola Cucina, a small Sicilian place that we almost fully occupied, and where we ate very very well. By the time we were done with dinner, we were so full of food and wine that we started playing with cannoli cream 🙂

Then the countdown to our departure started: Thursday was our last night in NYC and we marked that with our event in Saks Downtown. Chiara met her fans, and presented her shoe line’s new collection. The week went by so fast! On Friday, our gang split up: some of us flew to Milan, and others moved on to London for that Fashion Week. Stay tuned for the next episode of our Fashion Month Diary!

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